An examination of how alcohol brands use sport to engage consumers on social media

Drug and Alcohol Review

Volumn 37, Issue 1, 2018, Pages 28-35

  Westberg, Kate ^a   Stavros, Constantino ^a   Smith, Aaron C T ^b   Munro, Geoff ^c   Argus, Kevin ^b  

^a RMIT UNIVERSITY   (Australia)

^b RMIT UNIVERSITY   (Australia)

^c Victorian Alcohol and Drug Association   (Australia)

Author keywords

alcohol; marketing; social media; sport

Indexed keywords

ADVERTISING; ALCOHOLIC BEVERAGE; CONSUMER ATTITUDE; ECONOMICS; HUMAN; PROCEDURES; SOCIAL MEDIA; SPORT; UTILIZATION;

ADVERTISING AS TOPIC; ALCOHOLIC BEVERAGES; CONSUMER BEHAVIOR; HUMANS; SOCIAL MEDIA; SPORTS;

EID: 85003815153     PISSN: 09595236     EISSN: 14653362     Source Type: Journal    
DOI: 10.1111/dar.12493     Document Type: Article

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