Alcohol brands on Facebook: The challenges of regulating brands on social media

Journal of Public Affairs

Volumn 13, Issue 3, 2013, Pages 272-281

  Brodmerkel, Sven ^a   Carah, Nicholas ^b  

^a BOND UNIVERSITY   (Australia)

^b UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84883743538     PISSN: 14723891     EISSN: 14791854     Source Type: Journal    
DOI: 10.1002/pa.1466     Document Type: Article

References (52)

1. ABAC Complaints Panel. 2012a. Determination 58/12. http://www.abac.org.au/uploads/File/58-12%20Final%20Determination-%20VB%20-%2016%20August%202012.pdf [19 January 2013]
2. ABAC Complaints Panel. 2012b. Determination 59/12. http://www.abac.org.au/uploads/File/59-12-%20Final%20Determination-Smirnoff%20-%2016%20August%202012.pdf [19 January 2013]
3. Advertising Standards Bureau. 2012a. Case Report 0271/12. http://122.99.94.111/cases/0271-12.pdf [19 January 2013]
4. Advertising Standards Bureau. 2012b. Case Report 0272/12. http://122.99.94.111/cases/0272-12.pdf [19 January 2013]
5. Alcohol Advertising Review Board. 2012. Determination Report 46/12. http://www.alcoholadreview.com.au/resources/Ref-46-12-Images-on-Smirnoff-Australia-Facebook-determination-report.pdf [19 January 2013]
6. Andrejevic M. 2011. Surveillance and alienation in the online economy. Surveillance and Society 8(3): 275-289.
7. Arvidsson A. 2005. Brands: a critical perspective. Journal of Consumer Culture 5(2): 235-258.
8. Arvidsson A. 2006. Brands: Meaning and Value in Media Culture. Routledge: London.
9. Arvidsson A. 2012. General sentiment: how value and affect converge in the information economy. The Sociological Review 59: 39-59.
10. Australian Medical Association (AMA). 2012. Alcohol Marketing and Young People: Time for a New Policy Agenda. Australian Medical Association: Barton.
11. Casswell S, Maxwell A. 2005. Regulation of alcohol marketing: a global view. Journal of Public Health Policy 26(3): 343-358.
12. Cohen N. 2008. The valorization of surveillance: towards a political economy of Facebook. Democratic Communique 22(1): 5-22.
13. Committee on Advertising Practice. 2011. Extending the Digital Remit of the CAP Code. CAP: London.
14. ComScore. 2012. The Power of Like. How Social Marketing Works. http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/The_Power_of_Like_2_How_Social_Marketing_Works [19 January 2013]
15. Cronin AM. 2004. Advertising Myths. The Strange Half-Lives of Images and Commodities. Routledge: London.
16. Dean J. 2010. Blog Theory: Feedback and Capture in the Circuits of Drive. Polity: Cambridge.
17. van Dijck J. 2012. Facebook and the engineering of connectivity: a multi-layered approach to social media platforms. Convergence. First published online on September 17, 2012 as doi: 10.1177/1354856512457548.
18. DISCUS. 2011. Digital Spirits Council's Guidance Note on Responsible Digital Marketing Communications. Distilled Spirits Council: Washington.
19. Donovan K, Donovan R, Howat P, Weller N. 2007. Magazine alcohol advertising compliance with the Australian Alcoholic Beverages Code. Drug and Alcohol Review 26: 73-81.
20. Ehrenberg A, Barnard N, Kennedy R, Bloom H. 2002. Brand advertising as creative publicity. Journal of Advertising Research 42(4): 7-18.
21. El-Amir A, Burt S. 2010. A critical account of the process of branding: towards a synthesis. The Marketing Review 10(1): 69-86.
22. Ferrier A, Ward B, Palermo J. 2012. Behavior Change: Why Action Advertising Works Harder Than Passive Advertising. Working paper presented at Society for Consumer Psychology: Proceedings of the 2012 Annual Conference, Las Vegas, Nevada, February 16 - 18, Society of Consumer Psychology, USA.
23. Foster R. 2008. Coca-Globalisation: Following Soft Drinks from New York to New Guinea. Palgrave-Macmillan: New York.
24. Gordon R, Hastings G, Crawford M. 2010. Alcohol marketing and young people's drinking: what the evidence base suggests for public policy. Journal of Public Affairs 10: 88-101.
25. Griffiths R, Caswell S. 2010. Intoxigenic digital spaces? Youth, social networking sites and alcohol marketing. Drug and Alcohol Review 29(5): 525-530.
26. Harker D, Harker M, Volkov M. 2001. Developing effective advertising self-regulation in Australia: reflections on the old and new system. Australasian Marketing Journal 9(1): 7-19.
27. Hastings G, Brooks O, Stead M, et al. 2010. Failure of self-regulation of UK alcohol advertising. British Medical Journal 340: b5650.
28. Holt D. 2002. Why do brands cause trouble? A dialectical theory of consumer culture and branding. Journal of Consumer Research 29(1): 70-90.
29. Jensen Schau H, Muniz AM, Jr., Arnould EJ. 2009. How brand community practices create value. Journal of Marketing 73(5): 30-51.
30. Jones SC, Donovan RJ. 2002. Self-regulation of alcohol advertising: is it working for Australia? Journal of Public Affairs 2(3): 287-291.
31. Jones SC, Jernigan DH. 2010. Alcohol advertising, marketing and regulation. Journal of Public Affairs 10: 1-5.
32. Jones SC, Hall D, Munro G. 2008. How effective is the revised regulatory code for alcohol advertising in Australia? Drug and Alcohol Review 27: 29-38.
33. Leyshon M. 2011. New Media, New Problem? Alcohol, Young People and the Internet. Alcohol Concern: London.
34. Livingstone S. 2008. Taking risky opportunities in youthful content creation: teenagers' use of social networking sites for intimacy, privacy and self-expression. New Media & Society 10(3): 393-411.
35. Mart S, Mergendoller J, Simon M. 2009. Alcohol promotion on Facebook. The Journal of Global Drug Policy and Practice 3(3): online.
36. Moor E. 2003. Branded spaces: the scope of new marketing. Journal of Consumer Culture 39(3): 41-60.
37. Moreno M, Briner LR, Williams A, Brockman L, Walker L, Christakis DA. 2010. A content analysis of displayed alcohol references in a social networking web site. Journal of Adolescent Health 47: 168-175.
38. Munro G. 2006. A decade of failure: self-regulation of alcohol advertising in Australia. Globe 3: 15-17.
39. Nicholls J. 2011. Everyday, everywhere: alcohol marketing and social media - current trends. Alcohol and Alcoholism 47(4): 486-493.
40. Pettigrew S, Johnson R, Daube M. 2012. Introducing and applying a new Australian alcohol advertising code. Journal of Public Affairs. First published online: 20 SEP 2012 as doi: 10.1002/pa.1444.
41. Portman Group. 2009. Responsible Marketing of Alcohol Drinks in Digital Media. Portman Group: London.
42. Ridout B, Campbell A, Ellis L. 2011. Off your Facebook: alcohol in online social identity construction and its relation to problem drinking in university students. Drug and Alcohol Review 31(1): 20-26.
43. Ritson M, Elliott R. 1999. The social uses of advertising. Journal of Consumer Research 26(3): 260-277.
44. Roche A, Bywood P, Borlagdan J, Lunnay B, Freeman T, Lawton L, Tovell A, Nicholas R. 2008. Young People and Alcohol: the Role of Cultural Influences. DrinkWise: Canberra.
45. Ruddock A. 2012. Cultivated performances: what cultivation analysis says about media, binge drinking and gender. In The Social Use of Media: Cultural Ad Social Scientific Perspectives on Audience Research, Bilandzic H, Patriarche G, Traudt PJ (eds.). Intellect: Chicago; 53-69.
46. Ruddock A. 2013: Youth and Media. Sage: London.
47. Sharp B. 2013. Marketing. Theory, Evidence, Practice. Oxford University Press: South Melbourne.
48. Smith LA, Foxcroft RD. 2009. The effect of alcohol advertising, marketing and portrayal on drinking behaviour in young people: systematic review of prospective cohort studies. BMC Public Health 9: 51-61.
49. Turner G. 2010. Ordinary People and the Media. Sage: London.
50. Turow J. 2011. The Daily You. How the New Advertising Industry is Defining Your Identity and Worth. Yale University Press: New Haven & London.
51. Vargo S, Lusch R. 2004. Evolving to a new dominant logic for marketing. Journal of Marketing 68(1): 1-17.
52. Vendrame A, Pinksy I. 2011. Inefficacy of self-regulation of alcohol advertisements: a systematic review of the literature. Revista Brasileira de Psiquiatria [online] 33(2): 196-202.