Brands and sociality: Alcohol branding, drinking culture and Facebook

Convergence

Volumn 20, Issue 3, 2014, Pages 259-275

  Carah, Nicholas ^a   Brodmerkel, Sven ^b   Hernandez, Lorena ^a  

^a UNIVERSITY OF QUEENSLAND   (Australia)

^b BOND UNIVERSITY   (Australia)

Author keywords

alcohol brands; Branding; drinking culture; Facebook; popular culture; social media

Indexed keywords

EID: 84904284867     PISSN: 13548565     EISSN: 17487382     Source Type: Journal    
DOI: 10.1177/1354856514531531     Document Type: Article

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