Factors Influencing Marketing Effectiveness on the Web

Information Resources Management Journal (IRMJ)

Volumn 14, Issue 1, 2001, Pages 4-12

  Ranchhod, Ashok ^a   Zhou, Fan ^a   Tinson, Julie ^a  

^a UNIVERSITY OF SOUTHAMPTON   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85001630763     PISSN: 10401628     EISSN: 15337979     Source Type: Journal    
DOI: 10.4018/irmj.2001010101     Document Type: Article

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