Advertising into the next millennium

International Journal of Advertising

Volumn 17, Issue 4, 1998, Pages 427-446

  Ranchhod, Ashok ^a  

^a UNIVERSITY OF SOUTHAMPTON   (United Kingdom)

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EID: 85006551142     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1998.11104731     Document Type: Article

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