The allure of the hidden: How product unveiling confers value

International Journal of Research in Marketing

Volumn 34, Issue 2, 2017, Pages 430-441

  Patrick, Vanessa M ^a   Atefi, Yashar ^b   Hagtvedt, Henrik ^c  

^a UNIVERSITY OF HOUSTON   (United States)

^b LOUISIANA STATE UNIVERSITY   (United States)

^c BOSTON COLLEGE   (United States)

Author keywords

Contamination; Design; Everyday aesthetics; Packaging; Pristine beliefs; Product

Indexed keywords

EID: 85000692350     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2016.08.009     Document Type: Article

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