Why the bride wears white: Grounding gender with brightness

Journal of Consumer Psychology

Volumn 24, Issue 2, 2014, Pages 217-225

  Semin, Gün R ^a,b   Palma, Tomás A ^c  

^a UTRECHT UNIVERSITY   (Netherlands)

^b KOÇ UNIVERSITY   (Turkey)

^c INSTITUTO UNIVERSITÁRIO DE LISBOA ISCTE IUL   (Portugal)

Author keywords

Embodied cognition; Gender preferences; Grounding abstract concepts; Metaphors; Situated cognition

Indexed keywords

EID: 84896403965     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2013.09.003     Document Type: Article

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