Aesthetic incongruity resolution

Journal of Marketing Research

Volumn 48, Issue 2, 2011, Pages 393-402

  Patrick, Vanessa M ^a   Hagtvedt, Henrik ^b  

^a UNIVERSITY OF HOUSTON   (United States)

^b BOSTON COLLEGE   (United States)

Author keywords

Aesthetics; Consumption; Emotions; Frustration; Incongruity resolution; Product design; Regret

Indexed keywords

EID: 79955416123     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.2.393     Document Type: Article

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