Service dominant logic: Implications at the marketing/entrepreneurship interface

Journal of Research in Marketing and Entrepreneurship

Volumn 10, Issue 1, 2009, Pages 57-69

  Kasouf, Chickery J ^a   Darroch, Jenny ^b   Hultman, Claes M ^c   Miles, Morgan P ^d  

^a WORCESTER POLYTECHNIC INSTITUTE   (United States)

^b Claremont Graduate University   (Jamaica)

^c ÖREBRO UNIVERSITY   (Sweden)

^d GEORGIA SOUTHERN UNIVERSITY   (Georgia)

Author keywords

Entrepreneurialism; Marketing strategy; Service levels

Indexed keywords

EID: 84993083378     PISSN: 14715201     EISSN: 1471521x     Source Type: Journal    
DOI: 10.1108/01443571010996235     Document Type: Article

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