Futura.com: the value of academic research in a commercial world

International Journal of Advertising

Volumn 19, Issue 5, 2000, Pages 565-580

  Byfield, Sheila ^a  

^a MindShare Worldwide   (United States)

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EID: 84993045845     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2000.11104824     Document Type: Article

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