The effect of cultural adaptation on perceived trustworthiness: Americans adapting to Chinese Indonesians

Asia Pacific Journal of Marketing and Logistics

Volumn 17, Issue 1, 2005, Pages 70-88

  Pornpitakpan, Chanthika ^a  

^a UNIVERSITY OF THE THAI CHAMBER OF COMMERCE   (Thailand)

Author keywords

Causal attribution; Cultural adaptation; Disconfirmation; Indonesia; Stereotype; Trust worthiness; United States of America

Indexed keywords

EID: 84992989966     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850510700933     Document Type: Article

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