The effect of cultural adaptation on perceived trustworthiness:Americans adapting to people’s republic of china chinese

Journal of International Consumer Marketing

Volumn 15, Issue 2, 2003, Pages 25-41

  Pornpitakpan, Chanthika ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Causal attribution; Cultural adaptation; Disconfirmation; People s Republic of China; Stereotype; Trustworthiness; United States of America

Indexed keywords

EID: 85011448834     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v15n02_03     Document Type: Article

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