The effect of Americans’ adaptation to Malaysians on perceived trustworthiness

Journal of International Consumer Marketing

Volumn 16, Issue 3, 2004, Pages 7-23

  Pornpitakpan, Chanthika ^a  

^a Monash University Sunway Campus   (Malaysia)

Author keywords

Causal attribution; Cultural adaptation; Disconfirmation; Malaysia; Stereotype; Trustworthiness; United States of America

Indexed keywords

EID: 85007489484     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v16n03_02     Document Type: Article

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