The effect of cultural adaptation on perceived trustworthiness

Journal of Global Marketing

Volumn 11, Issue 3, 1997, Pages 41-64

  Pornpitakpan, Chanthika ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039586472     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v11n03_04     Document Type: Article

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