Organic vs local claims: Substitutes or complements for wine consumers? A marketing analysis with a discrete choice experiment

New Medit

Volumn 15, Issue 2, 2016, Pages 14-21

  Troiano, Stefania ^a   Marangon, Francesco ^a   Tempesta, Tiziano ^a,b   Vecchiato, Daniel ^a,b  

^a UNIVERSITY OF UDINE   (Italy)

^b UNIVERSITY OF PADOVA   (Italy)

Author keywords

Choice experiment; Consumer preferences; Marketing; Organic agriculture; Wine

Indexed keywords

EID: 84991490600     PISSN: 15945685     EISSN: 26111128     Source Type: Journal    
DOI: None     Document Type: Article

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