Marketplace Activism: A History of the African American Elite Market Segment

Journal of Macromarketing

Volumn 29, Issue 1, 2009, Pages 37-57

  Branchik, Blaine J ^a   Davis, Judy Foster ^b  

^a QUINNIPIAC UNIVERSITY   (United States)

^b EASTERN MICHIGAN UNIVERSITY   (United States)

Author keywords

African American history; African American market; black history; black market; market segments; marketing history

Indexed keywords

EID: 84990394375     PISSN: 02761467     EISSN: None     Source Type: Journal    
DOI: 10.1177/0276146708328066     Document Type: Article

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