"Aunt Jemima is alive and cookin'?" An advertiser's dilemma of competing collective memories

Journal of Macromarketing

Volumn 27, Issue 1, 2007, Pages 25-37

  Davis, Foster Judy ^a  

^a EASTERN MICHIGAN UNIVERSITY   (United States)

Author keywords

Advertising strategy; African Americans blacks in advertising; Aunt Jemima brand; Collective memory theory; Multicultural marketing

Indexed keywords

EID: 33947644803     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146706296709     Document Type: Conference Paper

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