The Relative Influence of Published Teaching Evaluations and Other Instructor Attributes on Course Choice

Journal of Marketing Education

Volumn 26, Issue 1, 2004, Pages 17-30

  Wilhelm, Wendy Bryce ^a  

^a WESTERN WASHINGTON UNIVERSITY   (United States)

Author keywords

conjoint experiment; course selection decisions; market simulation; student evaluations of teaching; teaching effectiveness

Indexed keywords

EID: 84990321347     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475303258276     Document Type: Article

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