Customer satisfaction and profitability: Is there a lagged effect?

Journal of Strategic Marketing

Volumn 12, Issue 3, 2004, Pages 129-144

  Guo, Chiquan ^a   Kumar, Anand ^b   Jiraporn, Pornsit ^c  

^a UNIVERSITY OF TEXAS PAN AMERICAN   (United States)

^b SOUTHERN ILLINOIS UNIVERSITY   (United States)

^c TEXAS A AND M INTERNATIONAL UNIVERSITY   (United States)

Author keywords

Customer satisfaction; Profitability

Indexed keywords

EID: 84986181495     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254042000262878     Document Type: Article

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