An application of integrating SERVQUAL and Kano's model into QFD for logistics services:A case study from Turkey

Asia Pacific Journal of Marketing and Logistics

Volumn 21, Issue 1, 2009, Pages 106-126

  Baki, Birdogan ^a   Sahin Basfirinci, Cigdem ^a   Murat ar, Ilker ^a   Cilingir, Zuhal ^a  

^a KARADENIZ TECHNICAL UNIVERSITY   (Turkey)

Author keywords

Logistics data processing; Modelling; Quality function deployment; Service quality assurance; SERVQUAL; Turkey

Indexed keywords

EID: 84986169846     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850910926272     Document Type: Article

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