Going bananas in paradise: from McDonaldisation to Fyffefication

Marketing Intelligence & Planning

Volumn 18, Issue , 2000, Pages 356-367

  Brown, Stephen ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Marketing theory; Post modernism

Indexed keywords

EID: 84986172396     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500010348941     Document Type: Review

References (50)

1. Ackerley, J.R. (1968), My Father and Myself, The Bodley Head, Oxford.
2. Askegaard, S. and Csaba, F.F. (2000), “The good, the bad and the jolly: taste, image and the symbolic resistance to the Coca-colonization of Denmark”, in Brown, S. and Patterson, A. (Eds), Imagining Marketing: Art, Aesthetics and the Avant-garde, Routledge, London, (in press).
3. Bakhtin, M. (1984), Rabelais and his World, trans. Iswolsky, H, Indiana University Press, Bloomington, IN.
4. Beaver, P. (1976), Yes!We Have Some: The Story of Fyffes, Publications for Companies, Benington.
5. Bederman, D. (1998), “Banana bills”, in Griffiths, S. and Wallace, J. (Eds), Consuming Passions: Food in the Age of Anxiety, Mandolin, Manchester, pp. 65-71.
6. Belk, R.W. (1996), “Hyperreality and globalisation: culture in the age of Ronald McDonald”, Journal of International Consumer Marketing, Vol. 8 Nos 3/4, pp. 23-37.
7. Belk, R.W., Ger, G. and Askegaard, S. (1996), “Metaphors of consumer desire”, in Corfman, K.P. and Lynch, J.G. (Eds), Advances in Consumer Research, Vol. XXIII, Association for Consumer Research, Provo, UT, pp. 368-73.
8. Berger, A.A. (1995), Blind Men and Elephants: Perspectives on Humor, Transaction, New Brunswick, NJ.
9. Brown, S. (1997), Postmodern Marketing Two: Telling Tales, ITBP, London.
10. Brown, S. (1998), “The unbearable lightness of marketing: a neo-romantic, counter-revolutionary recapitulation”, in Brown, S., Doherty, A.M. and Clarke, W. (Eds), Romancing the Market, Routledge, London, pp. 255-77
11. Brown, S. (1999), “Premonitions of Paradiso: millennial madness, fin de siècle fever and the end of the end of marketing”, in Brown, S. and Patterson, A. (Eds), Proceedings of the Marketing Paradiso Conclave, University of Ulster, Belfast pp. 1-13.
12. Bryman, A. (1999), “The Disneyization of society”, The Sociological Review, Vol. 47 No. 2, pp. 25-47.
13. Davidson, A. (1999), ‘Banana”, The Oxford Companion to Food, Oxford University Press, Oxford, pp. 54-5.
14. Davies, P.N. (1990), Fyffes and the Banana: A Centenary History 1888-1988, Athlone, London.
15. Dawkins, R. (1996), “Pollen grains and magic bullets”, Climbing Mount Improbable, Penguin, Harmondsworth, pp. 236-53.
16. De Bruxelles, S. (1999), “Collector stuck on a bizarre new pastime”, The Times, 17 April, p. 3.
17. Deighton, J. (1997), “Commentary on ‘exploring the implications of the Internet for consumer marketing”’, Journal of the Academy of Marketing Science, Vol. 25 No. 4, pp. 347-51.
18. Deighton, J. and Grayson, K. (1995), “Marketing and seduction: building exchange relationships by managing social consensus”, Journal of Consumer Research, Vol. 21, March, pp. 660-76.
19. Delerm, P. (1998), The Small Pleasures of Life, Phoenix House, London.
20. (The) Economist (1998), “Expelled from Eden”, 2 January, pp. 35-8.
21. (The) Economist (1999), “Food for thought”, 19 June, pp. 23-5.
22. Elliott, L. (1999), “US triumph in banana war”, The Guardian, 8 April, p. 23.
23. Elliott, R, Jones, A., Benfield, A. and Barlow, M. (1995), “Overt sexuality in advertising: a discourse analysis of gender responses”, Journal of Consumer Policy, Vol. 18 No. 2, pp. 187-217.
24. Enloe, C. (1989), “Carmen Miranda on my mind: international politics of the banana”, Bananas, Beaches and Bases: Making Feminist Sense of International Politics, Pandora, London, pp. 124-50.
25. Glucklich, A. (1997), The End of Magic, Oxford, New York, NY.
26. Grossman, L.S. (1998), The Political Ecology of Bananas: Contract Farming, Peasants, and Agrarian Change in the Eastern Caribbean, University of North Carolina Press, Chapel Hill, NC.
27. Halberstam, D. (1993), The Fifties, Fawcett Columbine, New York, NY.
28. Hamilton, I. (1999, The Penguin Book of Twentieth-Century Essays, Allen Lane, London.
29. (The) Independent (1997), “A bargain? No, it's a banana”, 15 January, p. 15.
30. McDonald, M. (1999), Marketing Plans: How to Prepare Them, How to Use Them, 4th ed., Butterworth-Heinemann, Oxford.
31. Nasaw, D. (1993), “The city as playground: the World's Fair midways”, Going Out: The Rise and Fall of Public Amusements, Harvard University Press, Cambridge, MA, pp. 62-79.
32. O'Sullivan, D. and Kavanagh, D. (1999), “Marketing – you must be joking”, in Brown, S. and Patterson, A. (Eds), Proceedings of the Marketing Paradiso Conclave, University of Ulster, Belfast, pp. 186-97.
33. Péhaut, Y. (1999), “The invasion of foreign foods”, in Flandrin, J-L. and Montanari, M. (Eds), Food: A Culinary History, Columbia University Press, New York, NY, pp. 457-70.
34. Petre, D. (1975), The Secret Orchard of Roger Ackerley, Hamish Hamilton, London.
35. Reinders, P. (1999), Licks, Sticks and Bricks: A World History of Ice Cream, Unilever, Amsterdam.
36. Ritzer, G. (1993), The McDonaldization of Society, Pine Forge Press, Newbury Park, CA.
37. Ritzer, G. (1998), The McDonaldization Thesis, Sage, London.
38. Rydell, R.W. (1984), All the World's a Fair: Visions of Empire at American International Expositions, 1876-1916, University of Chicago Press, Chicago, IL.
39. Saunders, D. (1996), Sex in Advertising, Batsford, London.
40. Saunders, D. (1997), Humour in Advertising, Batsford, London.
41. Slade, P. (1998), “Harvest the rewards of loyalty”, The Independent, 25 April, p. 1.
42. Smart, B. (1999), Resisting McDonaldization, Sage, London
43. Smith, R. (1997), “Banana economics: buy 924lb of fruit, give it away – and make”, The Independent, 15 January, p. 5.
44. Stover, R.H. and Simmonds, N.W. (1987), Bananas, Longman, Basingstoke.
45. (The) Times (1999), “Blair's banana skin. What a ridiculous way to duck the blame for a trade blunder”, 5 March, p. 23.
46. Tye, L. (1998), The Father of Spin: Edward L. Bernays and the Birth of Public Relations, Crown, New York, NY.
47. Warner, M. (1998), “Going bananas”, No Go the Bogeyman: Scaring, Lulling and Making Mock, Chatto and Windus, London, pp. 348-73.
48. Webster, P. and Bremner, C. (1999), “Protest to US in banana trade war”, The Times, 5 March, p. 1.
49. Willis, S. (1991), “Learning from the banana”, A Primer for Everyday Life, Routledge, New York, NY, pp. 41-61.
50. Winterson, J (1989), Sexing the Cherry, Bloomsbury, London.