The role of branding in the value chain

International Journal of Physical Distribution and Logistics Management

Volumn 38, Issue 9, 2008, Pages 726-736

  Glaser, Stan ^a  

^a UNIVERSITY OF WESTERN SYDNEY   (Australia)

Author keywords

Brand management; Brands; Mission statements; Procurement; Supply and demand; Value chain

Indexed keywords

EID: 57149147599     PISSN: 09600035     EISSN: None     Source Type: Journal    
DOI: 10.1108/09600030810925999     Document Type: Article

References (9)

1. Born, C. Brand perception - evaluation of cortical activation using fMRI 2006 paper presented at the Annual Meeting of Radiological Society of North America, Chicago, IL, November
2. Clifton, R., Simmons, J., Ahmad, S., The Economist Brands and Branding Profile Books London 2004
3. DeCarvalho, P.V.R. Ergonomic field studies in a nuclear power plant control room Progress in Nuclear Energy 48 2006 51-69
4. Dunbar, R. Grooming, Gossip and the Evolution of Language Faber & Faber London 1996
5. Emery, F.E., Trist, E.L. Churchman, C.W., Verhulst, M. Socio-technical systems Management Sciences, Models and Techniques Vol. 2 Pergamon Oxford 1960 83-97
6. Keller, E. The Most Talked About Brands in America: How to Become One of Them 2006 Association of National Advertisers Masters of Integrated Marketing Conference, New York, NY
7. Reisman, D. The Lonely Crowd Yale University Press New Haven, CT 1950
8. Silverman, G. Marketers talking to mother The Financial Times 2006 available at: www.integration-imc.com/IntegrationFT.pdf\ (accessed 18-19 February)
9. Walters, D., Rainbird, M. Strategic Operations Management: A Value Chain Approach Palgrave Macmillan Houndmills 2007