Importance of appropriate marketing strategies for sustainability of small businesses in a developing country: Case of bakery chains of Kolkata, India

Asia Pacific Journal of Marketing and Logistics

Volumn 18, Issue 4, 2006, Pages 328-341

  Sengupta, Kalyan ^a   Chattopadhyay, Atish ^a  

^a ICFAI Business School   (India)

Author keywords

Developing countries; India; Marketing strategy; Small enterprises; Sustainable development

Indexed keywords

EID: 84986146501     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850610703272     Document Type: Article

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