Generic marketing strategies for small and medium-sized enterprises – conceptual framework and examples from asia

Journal of Strategic Marketing

Volumn 9, Issue 2, 2001, Pages 145-162

  Lee, Khaisheang ^a   Lim, Guanhua ^a   Tan, Soojiuan ^a   Wee, Chowhou ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Free riding; Generic strategies; SME; Strategic deterrence; Substitution

Indexed keywords

EID: 33847670440     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540122176     Document Type: Article

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