The business of memes: memetic possibilities for marketing and management

Management Decision

Volumn 38, Issue 4, 2000, Pages 272-279

  Williams, Russell ^a  

^a UNIVERSITY OF DUNDEE   (United Kingdom)

Author keywords

Advertising; Marketing; Psychology; Theory

Indexed keywords

EID: 84986146494     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740010371748     Document Type: Review

References (24)

1. Bjarneskans, H., Gr⊘nnevik, B. and Sandberg, A. (1999), “The lifecycle of memes”, http://www.aleph.se/Trans/Cultural/Memetics/memcycle.htm
2. Blackmore, S. (1999), “The forget-meme-not theory”, Times Higher Education Supplement, 26 February, reproduced at http://memes.org.uk/ByAuthsanBlackmore/THES199990226.html
3. Crosier, K. (1999), “The risk of collateral damage in advertising campaigns”, Journal of Marketing Management, Vol. 15 No. 8, pp. 837-56.
4. Dawkins, R. (1976), The Selfish Gene, Oxford University Press, Oxford.
5. Dennett, D. (1991), Consciousness Explained, Penguin Books, New York, NY.
6. Dennett, D. (1995), Darwin's Dangerous Idea, Penguin Books, London.
7. Gelb, B. (1997), “Creating ‘memes’ whilst creating advertising”, Journal of Advertising Research, November/December, Vol. 37 No. 6, pp. 57-9.
8. Heylighen, F. (1995), “Memetic selection criteria”, http://pespmc1.vub.ac.be/MEMSELC.html
9. Hodgson, G.M. (1993), Economics and Evolution, Polity Press, Cambridge.
10. Hoecklin, L. (1995), Managing Cultural Differences, Addison-Wesley, Wokingham.
11. Huczynski, A. (1996), Management Gurus, International Business Press (reprint), London.
12. Kieser, A. (1997), “Rhetoric and myth in management fashion”, Organization, Vol. 4 No. 1, pp. 49-74.
13. Lynch, A. (1996), Thought Contagion: How Beliefs Spread Through Society, Basic Books, New York, NY.
14. Marsden, P.S. (1998), “Memetics and social contagion: two sides of the same coin?”, Journal of Memetics – Evolutionary Models of Information Transmission, Vol. 2, reproduced at: http://www.cpm.mmu.ac.uk/jom-emit/1998/vol2/marsden_p.html
15. Polichak, J.W. (1998), “Memes – what are they good for?”, Skeptic, Vol. 6 No. 3, pp. 45-54.
16. Price, I. and Shaw, R. (1996), “The learning organization meme: emergence of a management replicator”, in Campbell and Duperrer Than V. (Eds), Proceedings of the Third ECLO Conference, Copenhagen, May, reproduced at: http://www.members.aol. com/ifprice/ppatperf.html
17. Rosenberg, A. (1994), “Does evolutionary thinking give comfort or inspiration to economics?”, in Mirowski, P. (Ed.), Natural Images in Economics: Markets Read in Tooth and Claw, Cambridge University Press, New York, NY.
18. Rufford, N. (1999), “Hague hires help to lose tyke twang”, The Sunday Times Newspaper, 10 October.
19. Walle, A.H. (1997), “Global behaviour, unique responses: consumption within cultural frameworks”, Management Decision, Vol. 35 No. 10, pp. 700-8.
20. Westoby, A. (1994), “The ecology of intentions: how to make memes and influence people: culturology”, Working Paper Series, Center for Cognitive Studies, http://www.tufts.edu/as/cogstud/papers/ecointen.htm
21. Wilmott, H. (1997), “Management and organisation studies as science?”, Organization, Vol. 4 No. 3, pp. 309-44.
22. Blackmore, S. (1997), “The power of the meme meme”, Skeptic, Vol. 5 No. 2, pp. 43-50.
23. Lane, T. (1996), “Genes, memes, templates and replicators”, Behavioral Science, Vol. 41 No. 3, pp. 205-15.
24. Neuborne, E. (1999), “I'd like to teach the world to sell”, Business Week – Marketing Section (European ed.), 7 June.