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Journal of Advertising Research
Volumn 37, Issue 6, 1997, Pages 57-59
Creating "memes" while creating advertising
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EID: 33748139472     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (13)
References (6)
  • 1
    • 33748133093 scopus 로고
    • Genes, Memes, Rhymes: Conscious Poetic Deviation in Linguistic, Psychological, and Evolutionary Theory
    • COOK, GUY. "Genes, Memes, Rhymes: Conscious Poetic Deviation in Linguistic, Psychological, and Evolutionary Theory." Language and Communication 15, 4 (1995): 375-91.
    • (1995) Language and Communication , vol.15 , Issue.4 , pp. 375-391
    • Cook, G.1
  • 2
    • 0004149207 scopus 로고
    • Oxford: Oxford University Press
    • DAWKINS, RICHARD. The Selfish Gene. Oxford: Oxford University Press, 1976.
    • (1976) The Selfish Gene
    • Dawkins, R.1
  • 4
    • 0003435253 scopus 로고
    • New York: Simon & Schuster
    • _. Darwin's Dangerous Idea. New York: Simon & Schuster, 1995.
    • (1995) Darwin's Dangerous Idea
  • 5
    • 33748201734 scopus 로고    scopus 로고
    • The Long Goodbye
    • April 14
    • GLADWELL, MALCOLM. "The Long Goodbye." The New Yorker, April 14, 1997.
    • (1997) The New Yorker
    • Gladwell, M.1
  • 6
    • 33748136967 scopus 로고    scopus 로고
    • Genes, Memes, Templates, and Replicators
    • TRACY, LANE. "Genes, Memes, Templates, and Replicators." Behavioral Science 41 (1996): 205-14.
    • (1996) Behavioral Science , vol.41 , pp. 205-214
    • Tracy, L.1

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.