Advertising strategy in china: An analysis of cultural and regulatory factors

Journal of International Consumer Marketing

Volumn 15, Issue 1, 2002, Pages 91-123

  Erevelles, Sunil ^a   Morgan, Fred ^b   Buke, Ilkim ^a   Nguyen, Rachel ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF KENTUCKY   (United States)

Author keywords

Advertising; China; Corruption and risk; Cultural and regulatory issues; Joint ventures; Socialist values

Indexed keywords

EID: 84986135176     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v15n01_06     Document Type: Article

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