메뉴 건너뛰기




Volumn 16, Issue 4, 2004, Pages 210-219

Plan to do it right: And plan for recovery

Author keywords

Customer retention; Customer satisfaction; Service failures; Service improvements

Indexed keywords


EID: 84986133555     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596110410537360     Document Type: Review
Times cited : (29)

References (64)
  • 1
    • 84986111056 scopus 로고
    • Complaint handling: benefits and best practice
    • Adamson, C. (1991), “Complaint handling: benefits and best practice”, Consumer Policy Review, Vol. 1 No. 4, pp. 196-203.
    • (1991) Consumer Policy Review , vol.1 , Issue.4 , pp. 196-203
    • Adamson, C.1
  • 2
    • 80052611841 scopus 로고
    • Consumer awareness and complaining behaviour
    • Agbonifoh, B.A. and Edoreh, P.E. (1986), “Consumer awareness and complaining behaviour”, European Journal of Marketing, Vol. 20 No. 7, pp. 43-9.
    • (1986) European Journal of Marketing , vol.20 , Issue.7 , pp. 43-49
    • Agbonifoh, B.A.1    Edoreh, P.E.2
  • 3
    • 13244281922 scopus 로고    scopus 로고
    • Service failure and customer defection: a closer look at online shopping experiences
    • Ahmad, S. (2002), “Service failure and customer defection: a closer look at online shopping experiences”, Managing Service Quality, Vol. 12 No. 1, pp. 19-29.
    • (2002) Managing Service Quality , vol.12 , Issue.1 , pp. 19-29
    • Ahmad, S.1
  • 4
    • 0011134348 scopus 로고
    • Consumers complain – does business respond?
    • Andreasen, A.R. and Best, A. (1977), “Consumers complain – does business respond?”, Harvard Business Review, Vol. 55 No. 4, pp. 93-101.
    • (1977) Harvard Business Review , vol.55 , Issue.4 , pp. 93-101
    • Andreasen, A.R.1    Best, A.2
  • 7
    • 0002866667 scopus 로고
    • Evaluating service encounters: the effects of physical surroundings and employee responses
    • Bitner, M.J. (1990), “Evaluating service encounters: the effects of physical surroundings and employee responses”, Journal of Marketing, Vol. 52 No. 2, pp. 69-82.
    • (1990) Journal of Marketing , vol.52 , Issue.2 , pp. 69-82
    • Bitner, M.J.1
  • 8
    • 84986060694 scopus 로고
    • The service encounter: diagnosing favorable and unfavorable incidents
    • Bitner, M.J., Booms, B.H. and Tetreault, M.S. (1990), “The service encounter: diagnosing favorable and unfavorable incidents”, Journal of Marketing, Vol. 54 No. 1, pp. 71-84.
    • (1990) Journal of Marketing , vol.54 , Issue.1 , pp. 71-84
    • Bitner, M.J.1    Booms, B.H.2    Tetreault, M.S.3
  • 9
    • 0031160924 scopus 로고    scopus 로고
    • The effects of distributive, procedural and interactional justice on post complaint behavior
    • Blodgett, J., Hill, D. and Tax, S. (1997), “The effects of distributive, procedural and interactional justice on post complaint behavior”, Journal of Retailing, Vol. 73 No. 2, pp. 185-210.
    • (1997) Journal of Retailing , vol.73 , Issue.2 , pp. 185-210
    • Blodgett, J.1    Hill, D.2    Tax, S.3
  • 11
    • 0026824741 scopus 로고
    • The empowerment of service workers: what, why, how, and when
    • Bowen, D.E. and Lawler, E.E. (1992), “The empowerment of service workers: what, why, how, and when”, Sloan Management Review, pp. 31-9.
    • (1992) Sloan Management Review , pp. 31-39
    • Bowen, D.E.1    Lawler, E.E.2
  • 12
    • 84986126134 scopus 로고
    • Competitive banks capitalize on customer complaints
    • Brown, S.H. (1987), “Competitive banks capitalize on customer complaints”, Bank Marketing, Vol. 19 No. 2, pp. 20-2.
    • (1987) Bank Marketing , vol.19 , Issue.2 , pp. 20-22
    • Brown, S.H.1
  • 13
    • 0041307452 scopus 로고    scopus 로고
    • Practicing best-in-class service recovery
    • Brown, S.H. (2000), “Practicing best-in-class service recovery”, Marketing Management, Vol. 9 No. 2, pp. 8-9.
    • (2000) Marketing Management , vol.9 , Issue.2 , pp. 8-9
    • Brown, S.H.1
  • 14
    • 0009240591 scopus 로고
    • Managing customer dissatisfaction with waiting: applying social-psychological theory in a service setting
    • in Swartz, T., Bowen, D. and Brown, S. (Eds), JAI Press, Greenwich, CT
    • Clemmer, E. and Schneider, B. (1993), “Managing customer dissatisfaction with waiting: applying social-psychological theory in a service setting”, in Swartz, T., Bowen, D. and Brown, S. (Eds), Advances in Services Marketing and Management, Vol. 2, JAI Press, Greenwich, CT, pp. 109-26.
    • (1993) Advances in Services Marketing and Management , vol.2 , pp. 109-126
    • Clemmer, E.1    Schneider, B.2
  • 15
    • 84986029367 scopus 로고    scopus 로고
    • Customer choice: a pre-emptive strategy to buffer the effects of service failure and improve customer loyalty
    • Cranage, D.A. and Sujan, H. (2003), “Customer choice: a pre-emptive strategy to buffer the effects of service failure and improve customer loyalty”, Journal of Hospitality and Tourism Research, forthcoming.
    • (2003) Journal of Hospitality and Tourism Research, forthcoming.
    • Cranage, D.A.1    Sujan, H.2
  • 16
    • 33749383081 scopus 로고    scopus 로고
    • Complaining customers, service recovery and continuous improvement
    • Eccles, G. and Durand, P. (1998), “Complaining customers, service recovery and continuous improvement”, Managing Service Quality, Vol. 8 No. 1, pp. 68-71.
    • (1998) Managing Service Quality , vol.8 , Issue.1 , pp. 68-71
    • Eccles, G.1    Durand, P.2
  • 17
    • 0000414350 scopus 로고
    • Consumer responses to service failures: influence of procedural and interactional fairness perceptions
    • Goodwin, C. and Ross, I. (1992), “Consumer responses to service failures: influence of procedural and interactional fairness perceptions”, Journal of Business Research, Vol. 25, pp. 149-63.
    • (1992) Journal of Business Research , vol.25 , pp. 149-163
    • Goodwin, C.1    Ross, I.2
  • 18
    • 0001937314 scopus 로고
    • Relationship marketing approach to the marketing function in service contexts: the marketing and organizational behavior influence
    • Gronroos, C. (1990), “Relationship marketing approach to the marketing function in service contexts: the marketing and organizational behavior influence”, Journal of Business Research, Vol. 20 No. 1, pp. 3-20.
    • (1990) Journal of Business Research , vol.20 , Issue.1 , pp. 3-20
    • Gronroos, C.1
  • 19
    • 0002350969 scopus 로고
    • The effects of satisfaction and complaining behavior on consumer repurchase intentions
    • Halstead, D. and Page, T.J. (1992), “The effects of satisfaction and complaining behavior on consumer repurchase intentions”, Journal of Consumer Satisfaction, Vol. 5, pp. 1-11.
    • (1992) Journal of Consumer Satisfaction , vol.5 , pp. 1-11
    • Halstead, D.1    Page, T.J.2
  • 20
  • 22
    • 3142705804 scopus 로고    scopus 로고
    • Perceived justice needs and recovery evaluation: a contingency approach
    • Hoffman, K.D. and Kelley, S.W. (2000), “Perceived justice needs and recovery evaluation: a contingency approach”, European Journal of Marketing, Vol. 34 No. 3/4, pp. 418-32.
    • (2000) European Journal of Marketing , vol.34 , Issue.3-4 , pp. 418-432
    • Hoffman, K.D.1    Kelley, S.W.2
  • 23
    • 84867639118 scopus 로고
    • Tracking service failures and employee recovery efforts
    • Hoffman, K.D., Kelley, S.W. and Rotasky, H.M. (1995), “Tracking service failures and employee recovery efforts”, Journal of Services Marketing, Vol. 9 No. 2, pp. 49-61.
    • (1995) Journal of Services Marketing , vol.9 , Issue.2 , pp. 49-61
    • Hoffman, K.D.1    Kelley, S.W.2    Rotasky, H.M.3
  • 24
    • 0010723550 scopus 로고
    • Why some customers are more equal than others
    • Jacob, R. (1994), “Why some customers are more equal than others”, Fortune, Vol. 130, pp. 215-24.
    • (1994) Fortune , vol.130 , pp. 215-224
    • Jacob, R.1
  • 25
    • 0032859562 scopus 로고    scopus 로고
    • Service recovery strategies for single and double deviation scenarios
    • Johnson, R. and Fern, A. (1999), “Service recovery strategies for single and double deviation scenarios”, The Services Industries Journal, Vol. 19 No. 2, pp. 69-82.
    • (1999) The Services Industries Journal , vol.19 , Issue.2 , pp. 69-82
    • Johnson, R.1    Fern, A.2
  • 26
    • 85107910598 scopus 로고
    • Customer switching behavior in service industries: an exploratory study
    • Keaveney, S.M. (1995), “Customer switching behavior in service industries: an exploratory study”, Journal of Marketing, Vol. 59 No. 4, pp. 71-82.
    • (1995) Journal of Marketing , vol.59 , Issue.4 , pp. 71-82
    • Keaveney, S.M.1
  • 27
    • 0001632061 scopus 로고
    • A typology of retail failures and recoveries
    • Kelley, S.W., Hoffman, K.D. and Davis, M.A. (1993), “A typology of retail failures and recoveries”, Journal of Retailing, Vol. 69 No. 4, pp. 429-52.
    • (1993) Journal of Retailing , vol.69 , Issue.4 , pp. 429-452
    • Kelley, S.W.1    Hoffman, K.D.2    Davis, M.A.3
  • 28
    • 0034418665 scopus 로고    scopus 로고
    • Service problems and recovery strategies: an experiment
    • Levesque, T. and McDougall, G. (2000), “Service problems and recovery strategies: an experiment”, Canadian Journal of Administrative Sciences, Vol. 17 No. 1, pp. 20-37.
    • (2000) Canadian Journal of Administrative Sciences , vol.17 , Issue.1 , pp. 20-37
    • Levesque, T.1    McDougall, G.2
  • 29
    • 84986083409 scopus 로고    scopus 로고
    • Service failure and recovery in retail banking: the customer's perspective
    • Lewis, B.R. and Sotiris, S. (2001), “Service failure and recovery in retail banking: the customer's perspective”, The International Journal of Bank Marketing, Vol. 19 No. 1, pp. 37-48.
    • (2001) The International Journal of Bank Marketing , vol.19 , Issue.1 , pp. 37-48
    • Lewis, B.R.1    Sotiris, S.2
  • 31
    • 84986180690 scopus 로고    scopus 로고
    • Perceptions, corrections and defections: implications for service recovery in the restaurant industry
    • Mack, R., Mueller, R., Crotts, J. and Broderick, A. (2000), “Perceptions, corrections and defections: implications for service recovery in the restaurant industry”, Managing Service Quality, Vol. 10 No. 6, pp. 339-46.
    • (2000) Managing Service Quality , vol.10 , Issue.6 , pp. 339-346
    • Mack, R.1    Mueller, R.2    Crotts, J.3    Broderick, A.4
  • 32
    • 84986076196 scopus 로고    scopus 로고
    • Increasing the persuasiveness of a service guarantee: the role of service process
    • Marmorstein, H., Sarel, D. and Lasser, W.M. (2001), “Increasing the persuasiveness of a service guarantee: the role of service process”, The Journal of Services Marketing, Vol. 15 No. 2, pp. 147-59.
    • (2001) The Journal of Services Marketing , vol.15 , Issue.2 , pp. 147-159
    • Marmorstein, H.1    Sarel, D.2    Lasser, W.M.3
  • 34
    • 84992863174 scopus 로고    scopus 로고
    • The impact of relationship type on customer loyalty in a context of service failure
    • Mattila, A. (2001), “The impact of relationship type on customer loyalty in a context of service failure”, Journal of Service Research, Vol. 4 No. 2, pp. 91-102.
    • (2001) Journal of Service Research , vol.4 , Issue.2 , pp. 91-102
    • Mattila, A.1
  • 35
    • 0013010572 scopus 로고    scopus 로고
    • Service recovery's influence on customer satisfaction, positive word-of-mouth, and purchase intentions
    • Maxham, J.G. III (2001), “Service recovery's influence on customer satisfaction, positive word-of-mouth, and purchase intentions”, Journal of Business Research, Vol. 54 No. 1, pp. 11-24.
    • (2001) Journal of Business Research , vol.54 , Issue.1 , pp. 11-24
    • Maxham, J.G.1
  • 37
    • 0035583879 scopus 로고    scopus 로고
    • Analyzing service failures and recoveries: a process approach
    • Michel, S. (2001), “Analyzing service failures and recoveries: a process approach”, International Journal of Service Industry, Vol. 12 No. 1, pp. 20-33.
    • (2001) International Journal of Service Industry , vol.12 , Issue.1 , pp. 20-33
    • Michel, S.1
  • 38
    • 84986170584 scopus 로고    scopus 로고
    • Why do customers switch? The dynamics of satisfaction versus loyalty
    • Mittal, B. and Lassar, W.M. (1998), “Why do customers switch? The dynamics of satisfaction versus loyalty”, The Journal of Services Marketing, Vol. 12 No. 3, pp. 177-94.
    • (1998) The Journal of Services Marketing , vol.12 , Issue.3 , pp. 177-194
    • Mittal, B.1    Lassar, W.M.2
  • 39
    • 0004287556 scopus 로고
    • Alfred A. Konopf, New York, NY.
    • Peters, T. (1988), Thriving on Chaos, Alfred A. Konopf, New York, NY.
    • (1988) Thriving on Chaos
    • Peters, T.1
  • 40
    • 84992932637 scopus 로고
    • Going to extremes: managing service encounters and assessing provider performance
    • Price, L.L., Arnould, E.J. and Tierney, P. (1995), “Going to extremes: managing service encounters and assessing provider performance”, Journal of Marketing, Vol. 9 No. 4, pp. 83-97.
    • (1995) Journal of Marketing , vol.9 , Issue.4 , pp. 83-97
    • Price, L.L.1    Arnould, E.J.2    Tierney, P.3
  • 41
    • 0025486182 scopus 로고
    • Zero defections: quality comes to services
    • Reichheld, F.F. and Sasser, W.E. Jr (1990), “Zero defections: quality comes to services”, Harvard Business Review, Vol. 68 No. 5, pp. 105-11.
    • (1990) Harvard Business Review , vol.68 , Issue.5 , pp. 105-111
    • Reichheld, F.F.1    Sasser, W.E.2
  • 42
    • 0002604811 scopus 로고
    • Negative word-of-mouth by dissatisfied consumers: a pilot study
    • Richins, M.L. (1983), “Negative word-of-mouth by dissatisfied consumers: a pilot study”, Journal of Marketing, Vol. 47, pp. 68-78.
    • (1983) Journal of Marketing , vol.47 , pp. 68-78
    • Richins, M.L.1
  • 43
    • 51249173625 scopus 로고
    • A multivariate analysis of responses to dissatisfaction
    • Richins, M.L. (1987), “A multivariate analysis of responses to dissatisfaction”, Journal of the Academy of Marketing Science, Vol. 15, pp. 24-31.
    • (1987) Journal of the Academy of Marketing Science , vol.15 , pp. 24-31
    • Richins, M.L.1
  • 44
    • 0003156030 scopus 로고
    • Making complaints a management tool
    • Rust, R.T., Subramanian, B. and Wells, M. (1992), “Making complaints a management tool”, Marketing Management, Vol. 1 No. 3, pp. 41-4.
    • (1992) Marketing Management , vol.1 , Issue.3 , pp. 41-44
    • Rust, R.T.1    Subramanian, B.2    Wells, M.3
  • 45
    • 0009127451 scopus 로고
    • Employee and customer perceptions in banks: replication and extension
    • Schneider, B. and Bowen, D.E. (1985), “Employee and customer perceptions in banks: replication and extension”, Journal of Applied Psychology, Vol. 70, pp. 432-43.
    • (1985) Journal of Applied Psychology , vol.70 , pp. 432-443
    • Schneider, B.1    Bowen, D.E.2
  • 46
    • 43949162903 scopus 로고
    • The service organization: human resources management is crucial
    • Schneider, B. and Bowen, D.E. (1993), “The service organization: human resources management is crucial”, Organizational Dynamics, Vol. 21 No. 4, pp. 39-52.
    • (1993) Organizational Dynamics , vol.21 , Issue.4 , pp. 39-52
    • Schneider, B.1    Bowen, D.E.2
  • 47
    • 51249171851 scopus 로고
    • Voice, exit, and negative word-of-mouth behaviors: an investigation across three service categories
    • Singh, J. (1990), “Voice, exit, and negative word-of-mouth behaviors: an investigation across three service categories”, Journal of the Academy of Marketing Science, Vol. 18, pp. 1-15.
    • (1990) Journal of the Academy of Marketing Science , vol.18 , pp. 1-15
    • Singh, J.1
  • 48
    • 22544460061 scopus 로고
    • What occurs when consumers complain: a theoretical model for understanding satisfaction/dissatisfaction outcomes of complaint responses
    • Singh, J. and Widing, E. (1981), “What occurs when consumers complain: a theoretical model for understanding satisfaction/dissatisfaction outcomes of complaint responses”, European Journal of Marketing, Vol. 25 No. 5, pp. 30-46.
    • (1981) European Journal of Marketing , vol.25 , Issue.5 , pp. 30-46
    • Singh, J.1    Widing, E.2
  • 49
    • 0030490760 scopus 로고    scopus 로고
    • When consumers complain: a path analysis of the key antecedents of consumer complaint response estimates
    • Singh, J. and Wilkes, R.E. (1996), “When consumers complain: a path analysis of the key antecedents of consumer complaint response estimates”, Journal of the Academy of Marketing Science, Vol. 24, pp. 350-65.
    • (1996) Journal of the Academy of Marketing Science , vol.24 , pp. 350-365
    • Singh, J.1    Wilkes, R.E.2
  • 50
    • 84986177947 scopus 로고    scopus 로고
    • An experimental investigation of service failure and recovery: paradox or peril?
    • Smith, A.K., Bolton, R.N. and Wagner, J. (1998), “An experimental investigation of service failure and recovery: paradox or peril?”, Journal of Service Research, Vol. 1 No. 1, pp. 68-81.
    • (1998) Journal of Service Research , vol.1 , Issue.1 , pp. 68-81
    • Smith, A.K.1    Bolton, R.N.2    Wagner, J.3
  • 51
    • 0033238406 scopus 로고    scopus 로고
    • An integrated model of customer satisfaction with service encounters involving failure and recovery
    • Smith, A.K., Bolton, R.N. and Wagner, J. (1999), “An integrated model of customer satisfaction with service encounters involving failure and recovery”, Journal of Marketing Research, Vol. 36 No. 3, pp. 356-72.
    • (1999) Journal of Marketing Research , vol.36 , Issue.3 , pp. 356-372
    • Smith, A.K.1    Bolton, R.N.2    Wagner, J.3
  • 52
    • 0039327785 scopus 로고    scopus 로고
    • The impact of staff empowerment and communication style on customer evaluations: the special case of service failure
    • Sparks, B.A., Bradley, G.L. and Callan, V.J. (1997), “The impact of staff empowerment and communication style on customer evaluations: the special case of service failure”, Psychology and Marketing, Vol. 14 No. 5, pp. 475-93.
    • (1997) Psychology and Marketing , vol.14 , Issue.5 , pp. 475-493
    • Sparks, B.A.1    Bradley, G.L.2    Callan, V.J.3
  • 53
    • 51649187418 scopus 로고
    • The critical incident technique: a flexible method for the identification of salient product attributes
    • Swan, J.E. (1975), “The critical incident technique: a flexible method for the identification of salient product attributes”, Academy of Marketing Science, Vol. 3 No. 3, pp. 296-309.
    • (1975) Academy of Marketing Science , vol.3 , Issue.3 , pp. 296-309
    • Swan, J.E.1
  • 54
    • 0042810035 scopus 로고    scopus 로고
    • Attributions and outcomes of the service recovery process
    • Swanson, S.R. and Kelley, S.W. (2001), “Attributions and outcomes of the service recovery process”, Journal of Marketing Theory, Vol. 9 No. 4, pp. 50-65.
    • (2001) Journal of Marketing Theory , vol.9 , Issue.4 , pp. 50-65
    • Swanson, S.R.1    Kelley, S.W.2
  • 56
    • 0002743415 scopus 로고    scopus 로고
    • Recovering and learning from service failure
    • Tax, S.S. and Brown, S.W. (1998), “Recovering and learning from service failure”, Sloan Management Review, Vol. 40 No. 1, pp. 75-88.
    • (1998) Sloan Management Review , vol.40 , Issue.1 , pp. 75-88
    • Tax, S.S.1    Brown, S.W.2
  • 57
    • 0011897751 scopus 로고    scopus 로고
    • Service recovery: research insights and practices
    • in Swartz, T. and Iacobucci, D. (Eds), Sage, Thousand Oaks, CA
    • Tax, S.S. and Brown, S.W. (2000), “Service recovery: research insights and practices”, in Swartz, T. and Iacobucci, D. (Eds), Handbook of Services Marketing and Management, Sage, Thousand Oaks, CA, pp. 172-286.
    • (2000) Handbook of Services Marketing and Management , pp. 172-286
    • Tax, S.S.1    Brown, S.W.2
  • 58
    • 0032372563 scopus 로고    scopus 로고
    • Customer evaluations of service complaint experiences: implications for relationship marketing
    • Tax, S.S., Brown, S.W. and Chandrashekaran, M. (1998), “Customer evaluations of service complaint experiences: implications for relationship marketing”, Journal of Marketing, Vol. 62 No. 4, pp. 60-76.
    • (1998) Journal of Marketing , vol.62 , Issue.4 , pp. 60-76
    • Tax, S.S.1    Brown, S.W.2    Chandrashekaran, M.3
  • 59
    • 33746612915 scopus 로고
    • Loyalty marketing, because companies live or die by repeat business
    • Tehrani, N. (1995), “Loyalty marketing, because companies live or die by repeat business”, Telemarketing, Vol. 41 No. 5, pp. 2-6.
    • (1995) Telemarketing , vol.41 , Issue.5 , pp. 2-6
    • Tehrani, N.1
  • 61
    • 0031990067 scopus 로고    scopus 로고
    • Service consumption and criticality in failure recovery
    • Webster, C. and Sundaram, D. (1998), “Service consumption and criticality in failure recovery”, Journal of Business Research, Vol. 41, pp. 153-9.
    • (1998) Journal of Business Research , vol.41 , pp. 153-159
    • Webster, C.1    Sundaram, D.2
  • 62
    • 0542383913 scopus 로고
    • Consistent customer contacts for repeat business
    • Wiersema, F. (1991), “Consistent customer contacts for repeat business”, Information Strategy, Vol. 7 No. 2, pp. 5-12.
    • (1991) Information Strategy , vol.7 , Issue.2 , pp. 5-12
    • Wiersema, F.1
  • 63
    • 1842702774 scopus 로고    scopus 로고
    • The linkage between employee and customer attitudes
    • in Kraut, A.I. (Ed.), Jossey-Bass, San Francisco, CA.
    • Wiley, J.W. (1996), “The linkage between employee and customer attitudes”, in Kraut, A.I. (Ed.), Organizational Surveys: Tools for Assessing and Change, Jossey-Bass, San Francisco, CA.
    • (1996) Organizational Surveys: Tools for Assessing and Change
    • Wiley, J.W.1
  • 64
    • 33745852889 scopus 로고    scopus 로고
    • Service recovery: turning oops into opportunity
    • in Zemke, R. and Woods, J. (Eds), AMACOM, AMA Publications, New York, NY
    • Zemke, R. (1999), “Service recovery: turning oops into opportunity”, in Zemke, R. and Woods, J. (Eds), Best Practices in Customer Service, AMACOM, AMA Publications, New York, NY, pp. 279-88.
    • (1999) Best Practices in Customer Service , pp. 279-288
    • Zemke, R.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.