Understanding consumer's attitude towards retail store in stockout situations

Asia Pacific Journal of Marketing and Logistics

Volumn 20, Issue 3, 2008, Pages 259-275

  Rani, Leela ^a   Velayudhan, Sanal Kumar ^b  

^a BIRLA INSTITUTE OF TECHNOLOGY AND SCIENCE   (India)

^b ADMINISTRATIVE STAFF COLLEGE OF INDIA   (India)

Author keywords

Consumer behavior; India; Retailing; Stock control

Indexed keywords

EID: 84986127949     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850810890048     Document Type: Article

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