The R&Dmarketing interface and new product entry strategy

Marketing Intelligence & Planning

Volumn 20, Issue 2, 2002, Pages 82-85

  Wang, Qing ^a   Montaguti, Elisa ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Market entry; Marketing strategy; New product development; R D

Indexed keywords

EID: 84986106114     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500210418491     Document Type: Article

References (20)

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