Multi-channel communication and consumer choice in the household furniture buying process

Direct Marketing: An International Journal

Volumn 1, Issue 3, 2007, Pages 146-160

  Lihra, Torsten ^a   Graf, Raoul ^b  

^a FORINTEK CANADA CORP   (Canada)

^b UNIVERSITÉ LAVAL   (Canada)

Author keywords

Communication processes; Consumer behaviour; Furniture; Household products; United States of America

Indexed keywords

EID: 84986067750     PISSN: 17505933     EISSN: None     Source Type: Journal    
DOI: 10.1108/17505930710779324     Document Type: Article

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