Market dominance, promotions, and shopping mall group performance

International Journal of Retail & Distribution Management

Volumn 32, Issue 10, 2004, Pages 458-463

  Parsons, Andrew G ^a   Ballantine, Paul W ^a  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

Author keywords

Market position; Performance criteria; Promotional methods; Shopping centres

Indexed keywords

EID: 84986043538     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550410558590     Document Type: Article

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