Assessing the importance of the development activities for successful new services: Does innovativeness matter?

International Journal of Bank Marketing

Volumn 21, Issue 5, 2003, Pages 266-279

  Gounaris, Spiros P ^a   Papastathopoulou, Paulina G ^a   Avlonitis, George J ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Financial services; Innovation; Service delivery; Service improvements

Indexed keywords

EID: 84986037951     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320310488448     Document Type: Article

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