When hot and noisy is good: Chinese values of renao and consumption metaphors

Asia Pacific Journal of Marketing and Logistics

Volumn 21, Issue 2, 2009, Pages 216-231

  Warden, Clyde A ^a   Chen, Judy F ^b  

^a UNIVERSITY OF STIRLING   (United Kingdom)

^b OVERSEAS CHINESE INSTITUTE OF TECHNOLOGY   (Taiwan)

Author keywords

China; Consumer behaviour; Metaphors; National cultures

Indexed keywords

EID: 76949095241     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850910950040     Document Type: Article

References (45)

1. Arnold, S.J., Kozinets, R.V. and Handelman, J.M. (2001), “Hometown ideology and retailer legitimation: the institutional semiotics of Wal-Mart Flyers”, Journal of Retailing, Vol. 77 No. 2, pp. 243-71.
2. Belk, R.W. (1988), “Possessions and the extended self”, Journal of Consumer Research, Vol. 15 No. 2, pp. 139-64.
3. Belk, R.W. and Costa, J.A. (1998), “The mountain man myth: a contemporary consuming fantasy”, Journal of Consumer Research, Vol. 25 No. 3, pp. 218-40.
4. Binter, M.J. (1992), “Servicescapes: the impact of physical surroundings on customers and employees”, Journal of Marketing, Vol. 56 No. 2, pp. 57-71.
5. Black, M. (1993), “More about metaphor”, in Ortony, A. (Ed.), Metaphor and Thought, Cambridge University Press, New York, NY.
6. Chang, K.C. (1977), Food in Chinese Culture, Yale University Press, New Haven, CT.
7. Christensen, G. and Olson, J. (2002), “Mapping consumers' mental models with ZMET”, Psychology and Marketing, Vol. 19 No. 6, pp. 477-501.
8. Classen, C. (1993), Worlds of Sense: Exploring the Senses in History and Across Cultures, Routledge, New York, NY.
9. Coulter, R.H. and Zaltman, G. (1994), “Using the zaltman metaphor elicitation technique to understand brand images”, Advances in Consumer Research, Vol. 21, pp. 501-7.
10. Danesi, M. (1990), “Thinking is seeing: visual metaphors and the nature of abstract thought”, Semiotica, Vol. 80 No. 3/4, pp. 221-37.
11. DeGlopper, D.R. (1995), Lukang: Commerce and Community in a Chinese City, The State University of New York Press, Albany, NY.
12. De Mente, B.L. (2000), The Chinese Have a Word for It: The Complete Guide to Chinese Thought and Culture, Passport Books, Chicago, IL.
13. Glaser, B. and Strauss, A. (1967), The Discovery of Grounded Theory: Strategies for Qualitative Research, Aldine, Chicago, IL.
14. Gutman, J. (1982), “A means-end chain model based on consumer categorization processes”, Journal of Marketing, Vol. 46 No. 2, pp. 60-72.
15. Hall, E. (1959), The Silent Language, Doubleday, New York, NY.
16. Heisley, D.D. and Levy, S.J. (1991), “Autodriving: a photoelicitation technique”, Journal of Consumer Research, Vol. 18 No. 3, pp. 257-72.
17. Hirschman, E.C. (1988), “The ideology of consumption: a structural syntactical analysis of ‘dallas’ and ‘dynasty’”, Journal of Consumer Research, Vol. 15 No. 3, pp. 344-59.
18. Holstein, J. and Bubrium, J. (1995), The Active Interview, Sage Publications, Thousand Oaks, CA.
19. Holt, D.B. (2004), “Man-of-action heroes: the pursuit of heroic masculinity in everyday consumption”, Journal of Consumer Research, Vol. 31 No. 2, pp. 425-40.
20. Hsueh, A. (2003), “Taiwan retail food sector”, USDA Foreign Agriculture Service, Global Agriculture Information Network, available at: www.fas.usda.gov/gainfiles/200311/145986853.pdf
21. Humphrey, N. (1992), A History of the Mind, Harper Collins Publishers, New York, NY.
22. Izard, C. (1977), Human Emotions, Harper Collins Publishers, New York, NY.
23. Kelly, G. (1963), A Theory of Personality, Norton, New York, NY.
24. Kosslyn, S., Segar, M., Pani, J. and Hillger, L. (1990), “When is imagery used? A diary study”, Journal of Mental Imagery, Vol. 14, pp. 131-52.
25. Kozinets, R.V. (2001), “Utopian enterprise: articulating the meanings of Star Trek's culture of consumption”, Journal of Consumer Research, Vol. 28, pp. 67-88.
26. Kozinets, R.V. (2002), “Can consumers escape the market? emancipatory illuminations from burning man”, Journal of Consumer Research, Vol. 29 No. 1, pp. 1-23.
27. Lakoff, G. and Johnson, M. (1980), Metaphors We Live By, The University of Chicago Press, Chicago, IL.
28. McCracken, G. (1988), The Long Interview, Sage Publications, Newbury Park, CA.
29. Pan, I.-h. (1993), “Renao: a socio-psychological phenomenon of Chinese”, Indigenous Psychological Research (In Chinese), Vol. 1, pp. 330-7.
30. Pink, S. (2001), Doing Visual Ethnography: Images, Media and Representations in Research, Sage Publications, London.
31. Pinker, S. (1994), The Language Instinct: How the Mind Creates Language, MIT Press, Cambridge, MA.
32. Poyatos, F. (1993), Paralanguage: A Linguistic and Interdisciplinary Approach to Interactive Speech and Sound, John Benjamins Publishing Company, Philadelphia, PA.
33. Reynolds, T.J. and Guttman, J. (1988), “Laddering theory, method, analysis, and interpretation”, Journal of Advertising Research, Vol. 28 No. 1, pp. 11-31.
34. Santangelo, P. (2003), Sentimental Education in Chinese History, Brill Academic Publishers, Laiden.
35. Soley, L. (2006), “Measuring responses to commercials: a projective-elicitation approach”, Journal of Current Issues and Research in Advertising, Vol. 28 No. 2, pp. 55-64.
36. Strauss, A. and Corbin, J. (1994), “Grounded theory methodology: an overview”, in Denzin, N. and Lincoln, Y. (Eds), Handbook of Qualitative Research, Sage, Thousand Oaks, CA, pp. 273-85.
37. Strauss, A. and Corbin, J. (1998), Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory, Sage Publications, Thousand Oaks, CA.
38. Sutton, D.S. (2003), “Steps of perfection: exorcistic performers and Chinese religion in twentieth-century Taiwan”, Harvard University Asia Center, Cambridge, MA.
39. Wong, W.S. (2000), “The rise of consumer culture in a Chinese society: a reading of banking television commercials in Hong Kong during the 1970s”, Mass Communication & Society, Vol. 3 No. 4, pp. 393-413.
40. Wu, D.Y.H. (1997), “McDonald's in Taipei: Hamburgers, Betel Nuts, and national identity”, in Watson, J.L. (Ed.), Golden Arches East, Stanford University Press, Stanford, CA, pp. 110-35.
41. Yu, S.D. (2004), “Hot and noisy: Taiwan's Night Market Culture”, in Jordan, D.K., Morris, A.D. and Moskowitz, M.L. (Eds), Popular Culture in Modern Taiwan, Hawaii University Press, Honolulu, HI, pp. 129-49.
42. Zaltman, G. (1997), “Rethinking market research: putting people back in”, Journal of Marketing Research, Vol. 34 No. 4, pp. 424-31.
43. Zaltman, G. and Coulter, R. (1995), “Seeing the voice of the customer: metaphor-based advertising research”, Journal of Advertising Research, Vol. 35 No. 4, pp. 35-51.
44. Zhou, N. and Belk, R.W. (2004), “Chinese consumer readings of global and local advertising appeals”, Journal of Advertising, Vol. 33 No. 3, pp. 63-76.
45. Ziller, R.C. (1990), Photographing the Self: Methods for Observing Personal Orientation, Sage Publications, Newbury Park, CA.