Cigarette brand variant portfolio strategy and the use of colour in a darkening market

Tobacco Control

Volumn 24, Issue E1, 2015, Pages e65-e71

  Greenland, Steven J ^a  

^a SWINBURNE UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

AUSTRALIA; COLOR; CONSUMER ATTITUDE; DRUG PACKAGING; GOVERNMENT REGULATION; HUMAN; LEGISLATION AND JURISPRUDENCE; MARKETING; PACKAGING; PROCEDURES; SMOKING; TOBACCO; TOBACCO INDUSTRY;

AUSTRALIA; COLOR; CONSUMER BEHAVIOR; DRUG PACKAGING; GOVERNMENT REGULATION; HUMANS; MARKETING; PRODUCT LABELING; PRODUCT PACKAGING; SMOKING; TOBACCO; TOBACCO INDUSTRY; TOBACCO PRODUCTS;

EID: 84940544299     PISSN: 09644563     EISSN: 14683318     Source Type: Journal    
DOI: 10.1136/tobaccocontrol-2013-051055     Document Type: Article

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