Message strategies in smartphone patent battles: Ownership and innovation capability

Journal of Communication Management

Volumn 20, Issue 3, 2016, Pages 255-267

  Kim, Ji Young ^a  

^a UNIVERSITY OF HAWAII   (United States)

Author keywords

Public opinion; Public relations; Reputation

Indexed keywords

EID: 84978877815     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/JCOM-10-2013-0072     Document Type: Article

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