Dynamic market definition: An international marketing perspective

International Marketing Review

Volumn 20, Issue 2, 2003, Pages 142-160+119+121

  Forlani, David ^a   Parthasarathy, Madhavan ^a  

^a UNIVERSITY OF COLORADO   (United States)

Author keywords

Diffusion theory; Global marketing; Market entry

Indexed keywords

EID: 0242298152     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330310470375     Document Type: Review

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