Segmenting the business-to-business marketplace by product attributes and the decision process

Journal of Strategic Marketing

Volumn 10, Issue 1, 2002, Pages 3-20

  Crittenden, Victoria L ^a   Crittenden, William F ^b   Muzyka, Daniel F ^c  

^a BOSTON COLLEGE   (United States)

^b NORTHEASTERN UNIVERSITY   (United States)

^c UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

Business to business market segmentation; Transit bus market

Indexed keywords

EID: 13844303332     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540110100448     Document Type: Article

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