Who wants solar water heaters and alternative fuel vehicles? Assessing social-psychological predictors of adoption intention and policy support in China

Energy Research and Social Science

Volumn 15, Issue , 2016, Pages 1-11

  Chen, Chien Fei ^a   Xu, Xiaojing ^a   Frey, Scott ^b  

^a University of Tennessee   (United States)

^b UNIVERSITY OF TENNESSEE   (United States)

Author keywords

Alternative fuel vehicles; China; Renewable energy; Solar water heaters; Theory of Planned Behavior

Indexed keywords

EID: 84959454773     PISSN: 22146296     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.erss.2016.02.006     Document Type: Article

References (117)

1. P. Jiang, Y. Chen, B. Xu, W. Dong, and E. Kennedy Building low carbon communities in China: the role of individual's behaviour change and engagement Energy Policy 60 2013 611 620 10.1016/j.enpol.2013.05.017
2. The Central Government of People's Republic of China, National Economic and Social Development Twelfth Five-year Plan, 2011. Retrieved from http://www.gov.cn/2011lh/content-1825838.html.
3. Q. Wang Effective policies for renewable energy: the example of China's wind power-lessons for China photovoltaic power Renew. Sustain. Energy Rev. 14 2010 702 712
4. Energy Research Institute of National Development and Reform Commission, China 2050 High Renewable Energy Penetration Scenario and Roadmap Study, 2015. Retrieved from http://www.efchina.org/Attachments/Report/report-20150420/China-2050-High-Renewable-Energy-Penetration-Scenario-and-Roadmap-Study-Executive-Summary.pdf.
5. National Development and Reform Commission of China, China's National Climate Change Programme, 2007. Retrieved from http://www.ccchina.gov.cn/WebSite/CCChina/UpFile/File188.pdf.
6. The Standing Committee of the National People's Congress of China, The Revised Energy Conservation Law of the People's Republic of China, 2007. Retrieved from http://www.lawinfochina.com/law/display.asp?db=1&id=6467.
7. S. Schuman, and A. Lin China's Renewable Energy Law and its impact on renewable power in China: progress, challenges and recommendations for improving implementation Energy Policy 51 2012 89 109 10.1016/j.enpol.2012.06.066
8. Z. Wang, H. Qin, and J.I. Lewis China's wind power industry: policy support, technological achievements, and emerging challenges Energy Policy 51 2012 80 88 10.1016/j.enpol.2012.06.067
9. Chinese Wind Energy Association, Statistics of Capacity of China's Wind Turbine 2011, 2012. Retrieved from http://www.cwea.org.cn/upload/2011%E5%B9%B4%E9%A3%8E%E7%94%B5%E8%A3%85%E6%9C%BA%E5%AE%B9%E9%87%8F%E7%BB%9F%E8%AE%A1.pdfS.
10. Z.Y. Wang, D.M. Ren, and H. Gao China Renewable Energy Industry Development Report 2011 Chemical Industry Press Beijing, China
11. X. Yuan, J. Zuo, and C. Ma Social acceptance of solar energy technologies in China - end users' perspective Energy Policy 39 3 2011 1031 1036 10.1016/j.enpol.2011.01.003
12. Y. Zhang, Y. Yu, and B. Zou Analyzing public awareness and acceptance of alternative fuel vehicles in China: the case of EV Energy Policy 39 11 2011 7015 7024 10.1016/j.enpol.2011.07.055
13. K. Hudon, T. Merrigan, J. Burch, and J. Maguire Low-cost Solar Water Heating Research and Development Roadmap 2012 National Renewable Energy Laboratory, Department of Energy Retrieved from http://www.nrel.gov/docs/fy12osti/54793.pdf
14. International Energy Agency, Renewable energy essentials: solar heating and cooling, 2009. Retrieved from http://www.iea.org/publications/freepublications/publication/solar-heating-cooling.pdf.
15. International Energy Agency, Global EV outlook, 2013. Retrieved from https://www.iea.org/publications/freepublications/publication/global-ev-outlook.html.
16. C. Marquis, H. Xhang, and L. Zhou China's quest to adopt electric vehicles Stanf. Soc. Innov. Rev. 11 2 2013 52 57
17. European Commission European Research Area, Case 5: China takes the lead in electric vehicles deployment, 2012. Retrieved from http://www.polinares.eu/docs/d3-1/polinares-wp3-case5.pdf.
18. K.K. Chen Assessing the effects of customer innovativeness, environmental value and ecological lifestyles on residential solar power systems install intention Energy Policy 67 2014 951 961 10.1016/j.enpol.2013.12.005
19. Department of Energy, Everything you wanted to know about solar water heating systems, 2014. Retrieved from http://www.energy.gov/energysaver/articles/everything-you-wanted-know-about-solar-water-heating-systems.
20. Renewable Energy Policy Network for the 21st Century, Renewables 2014: Global status report, 2014. Retrieved from http://www.ren21.net/Portals/0/documents/Resources/GSR/2014/GSR2014-KeyFindings-low%20res.pdf.
21. F. Mauthner, and W. Weiss Solar Heat Worldwide 2014 International Energy Agency, Solar Heating & Cooling Programme. Retrieved from http://www.iea-shc.org/data/sites/1/publications/Solar-Heat-Worldwide-2014.pdf
22. X. Hu, S. Chang, J. Li, and Y. Qin Energy for sustainable road transportation in China: challenges, initiatives and policy implications Energy 35 11 2010 4289 4301 10.1016/j.energy.2009.05.024
23. X. Ou, X. Yan, and X. Zhang Using coal for transportation in China: life cycle GHG of coal-based fuel and electric vehicle, and policy implications Int. J. Greenh. Gas Control 4 5 2010 878 887 10.1016/j.ijggc.2010.04.018
24. S. Wang, J. Fan, D. Zhao, S. Yang, and Y. Fu Predicting consumers' intention to adopt hybrid electric vehicles: using an extended version of the theory of planned behavior model Transportation 2016 1 21 10.1007/s11116-014-9567-9
25. M.Y. Roche, S. Mourato, M. Fischedick, K. Pietzner, and P. Viebahn Public attitudes towards and demand for hydrogen and fuel cell vehicles: a review of the evidence and methodological implications Energy Policy 38 10 2010 5301 5310
26. A. Mallett Social acceptance of renewable energy innovations: the role of technology cooperation in urban Mexico Energy Policy 35 5 2007 2790 2798 10.1016/j.enpol.2006.12.008
27. R. Wüstenhagen, M. Wolsink, and M.J. Bürer Social acceptance of renewable energy innovation: an introduction to the concept Energy Policy 35 5 2007 2683 2691 10.1016/j.enpol.2006.12.001
28. J. Axsen, and K.S. Kurani Interpersonal influence within car buyers' social networks: applying five perspectives to plug-in hybrid vehicle drivers Environ. Plan. A 44 5 2012 1047 1065
29. T.S. Turrentine, D. Garas, A. Lentz, and J. Woodjack The UC Davis MINIE Consumer Study 2011 Institute of Transportation Studies, University of California Davis (Research Report UCD-ITS-RR-11-05)
30. N.M.A. Huijts, E.J.E. Molin, and L. Steg Psychological factors influencing sustainable energy technology acceptance: a review-based comprehensive framework Renew. Sustain. Energy Rev. 16 1 2012 525 531 10.1016/j.rser.2011.08.018
31. T. Dietz, G.T. Gardner, J. Gilligan, P.C. Stern, and M.P. Vandenbergh Household actions can provide a behavioral wedge to rapidly reduce US carbon emissions Proc. Natl. Acad. Sci. U. S. A. 106 44 2009 18452 18456 10.1073/pnas.0908738106
32. L. Steg, L. Dreijerink, and W. Abrahamse Factors influencing the acceptability of energy policies: a test of VBN theory J. Environ. Psychol. 25 4 2005 415 425 10.1016/j.jenvp.2005.08.003
33. Z. Wang, B. Zhang, J. Yin, and Y. Zhang Determinants and policy implications for household electricity-saving behaviour: evidence from Beijing, China Energy Policy 39 6 2011 3550 3557 10.1016/j.enpol.2011.03.055
34. B.K. Sovacool What are we doing here? Analyzing fifteen years of energy scholarship and proposing a social science research agenda Energy Res. Soc. Sci. 1 2014 1 29
35. B.K. Sovacool Rejecting renewables: the socio-technical impediments to renewable electricity in the United States Energy Policy 37 11 2009 4500 4513
36. International Energy Agency, Key world energy statistics 2014, 2014. Retrieved from http://www.iea.org/newsroomandevents/agencyannouncements/key-world-energy-statistics-2014-now-available-for-free.html.
37. I. Ajzen The theory of planned behavior Organ. Behav. Hum. Decis. Process. 50 2 1991 179 211 10.1016/0749-5978(91)90020-T
38. W. Feng, and A. Reisner Factors influencing private and public environmental protection behaviors: results from a survey of residents in Shaanxi, China J. Environ. Manage. 92 3 2011 429 436 10.1016/j.jenvman.2010.08.002
39. V. Griskevicius, J.M. Tybur, and B. Van den Bergh Going green to be seen: status, reputation, and conspicuous conservation J. Pers. Soc. Psychol. 98 3 2010 392 404
40. C.F. Chen, and K. Knight Energy at work: social psychological factors affecting energy conservation intentions with in Chinese electric power companies Energy Res. Soc. Sci. 4 2014 23 31 10.1016/j.erss.2014.08.004
41. C.A. Scherbaum, P.M. Popovich, and S. Finlinson Exploring individual-level factors related to employee energy-conservation behaviors at work J. Appl. Soc. Psychol. 38 3 2008 818 835 10.1111/j.1559-1816.2007.00328.x
42. W. Abrahamse, and L. Steg Factors related to household energy use and intention to reduce it: the role of psychological and socio-demographic variables Hum. Ecol. Rev. 18 1 2011 30 40
43. P. Harland, H. Staats, and H.A. Wilke Explaining proenvironmental intention and behavior by personal norms and the theory of planned behavior J. Appl. Soc. Psychol. 29 12 1999 2505 2528 10.1111/j.1559-1816.1999.tb00123.x
44. J. De Groot, and L. Steg General beliefs and the theory of planned behavior: the role of environmental concerns in the TPB J. Appl. Soc. Psychol. 37 8 2007 1817 1836 10.1111/j.1559-1816.2007.00239.x
45. F.G. Kaiser, and H. Gutscher The proposition of a general version of the theory of planned behavior: predicting ecological behavior J. Appl. Soc. Psychol. 33 3 2003 586 603 10.1111/j.1559-1816.2003.tb01914.x
46. D.L. Read, R.F. Brown, E.B. Thorsteinsson, M. Morgan, and I. Price The theory of planned behaviour as a model for predicting public opposition to wind farm developments J. Environ. Psychol. 36 2013 70 76 10.1016/j.jenvp.2013.07.001
47. Z. Wang, B. Zhang, and Y. Zhang Determinants of public acceptance of tiered electricity price reform in China: evidence from four urban cities Appl. Energy 91 1 2012 235 244 10.1016/j.apenergy.2011.09.002
48. B. Zhang, H. Fei, Y. Zhang, and B. Liu Regulatory uncertainty and corporate pollution control strategies: an empirical study of the 'Pay for Permit' policy in the Tai Lake Basin Environ. Plan. C: Gov. Policy 33 1 2015 118 135
49. C.J. Armitage, and M. Conner Efficacy of the theory of planned behaviour: a meta-analytic review Br. J. Soc. Psychol. 40 4 2001 471 499 10.1348/014466601164939
50. S. Bamberg How does environmental concern influence specific environmentally related behaviors? A new answer to an old question J. Environ. Psychol. 23 1 2003 21 32 10.1016/S0272-4944(02)00078-6
51. I. Ajzen Nature and operation of attitudes Annu. Rev. Psychol. 52 1 2001 27 58 10.1146/annurev.psych.52.1.27
52. A. Faiers, and C. Neame Consumer attitudes towards domestic solar power systems Energy Policy 34 14 2006 1797 1806 10.1016/j.enpol.2005.01.001
53. M.C. Claudy, M. Peterson, and A. O'Driscoll Understanding the attitude-behavior gap for renewable energy systems using behavioral reasoning theory J. Macromark. 33 4 2013 273 287 10.1177/0276146713481605
54. A. Paladino, and J. Baggiere Are we 'green'? An empirical investigation of renewable electricity consumption Eur. Adv. Consum. Res. 8 2008 340 341
55. R.H. Wiser Using contingent valuation to explore willingness to pay for renewable energy: a comparison of collective and voluntary payment vehicles Ecol. Econ. 62 3 2007 419 432 10.1016/j.ecolecon.2006.07.003
56. A. Hansla, A. Gamble, A. Juliusson, and T. Gärling Psychological determinants of attitude towards and willingness to pay for green electricity Energy Policy 36 2 2008 768 774 10.1016/j.enpol.2007.10.027
57. K. Ek, and P. Söderholm The devil is in the details: household electricity saving behavior and the role of information Energy Policy 38 3 2010 1578 1587 10.1016/j.enpol.2009.11.041
58. W. Poortinga, L. Steg, and C. Vlek Values, environmental concern, and environmental behavior a study into household energy use Environ. Behav. 36 1 2004 70 93 10.1177/0013916503251466
59. L. Steg, L. Dreijerink, and W. Abrahamse Factors influencing the acceptability of energy policies: a test of VBN theory J. Environ. Psychol. 25 4 2005 415 425 10.1016/j.jenvp.2005.08.003
60. L. Steg, J.I. De Groot, L. Dreijerink, W. Abrahamse, and F. Siero General antecedents of personal norms, policy acceptability, and intentions: the role of values, worldviews, and environmental concern Soc. Nat. Resour. 24 4 2011 349 367 10.1080/08941920903214116
61. S. Barr, A.W. Gilg, and N. Ford The household energy gap: examining the divide between habitual-and purchase-related conservation behaviours Energy Policy 33 11 2005 1425 1444 10.1016/j.enpol.2003.12.016
62. L. Whitmarsh, and S. O'Neill Green identity, green living? The role of pro-environmental self-identity in determining consistency across diverse pro-environmental behaviours J. Environ. Psychol. 30 3 2010 305 314 10.1016/j.jenvp.2010.01.003
63. A. Carlsson-Kanyama, A.L. Lindén, and B. Eriksson Residential energy behaviour: does generation matter? Int. J. Consum. Stud. 29 3 2005 239 253 10.1111/j.1470-6431.2005.00409.x
64. J.M. Nolan, P.W. Schultz, R.B. Cialdini, N.J. Goldstein, and V. Griskevicius Normative social influence is underdetected Pers. Soc. Psychol. Bull. 34 7 2008 913 923 10.1177/0146167208316691
65. M. Claudy, and A. O'Driscoll Beyond economics: a behavioural approach to energy efficiency in domestic buildings Euro-Asian J. Sustain. Energy Dev. Policy 1 2008 27 40
66. H. Han, L.T.J. Hsu, and C. Sheu Application of the theory of planned behavior to green hotel choice: testing the effect of environmental friendly activities Tour. Manage. 31 3 2010 325 334 10.1016/j.tourman.2009.03.013
67. F.G. Kaiser, G. Hübner, and F.X. Bogner Contrasting the theory of planned behavior with the Value-Belief-Norm model in explaining conservation behavior J. Appl. Soc. Psychol. 35 10 2005 2150 2170 10.1111/j.1559-1816.2005.tb02213.x
68. M. Fishbein, and I. Ajzen Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1975 Addison-Wesley Boston, MA
69. W. Jager Stimulating the diffusion of photovoltaic systems: a behavioural perspective Energy Policy 34 14 2006 1935 1943 10.1016/j.enpol.2004.12.022
70. W. Louis, S. Davies, J. Smith, and D. Terry Pizza and pop and the student identity: the role of referent group norms in healthy and unhealthy eating J. Soc. Psychol. 147 1 2007 57 74 10.3200/SOCP.147.1.57-74
71. W.R. Louis, D.M. Taylor, and R.L. Douglas Normative influence and rational conflict decisions: group norms and cost-benefit analyses for intergroup behavior Group Process. Intergroup Relations 8 4 2005 355 374 10.1177/1368430205056465
72. R.B. Cialdini, R.R. Reno, and C.A. Kallgren A focus theory of normative conduct: recycling the concept of norms to reduce littering in public places J. Pers. Soc. Psychol. 58 6 1990 1015 10.1037/0022-3514.58.6.1015
73. A. Rivis, and P. Sheeran Descriptive norms as an additional predictor in the theory of planned behaviour: a meta-analysis Curr. Psychol. 22 3 2003 218 233 10.1007/s12144-003-1018-2
74. I. Ajzen, and T.J. Madden Prediction of goal-directed behavior: attitudes, intentions, and perceived behavioral control J. Exp. Soc. Psychol. 22 5 1986 453 474 10.1016/0022-1031(86)90045-4
75. S. Oreg, and T. Katz-Gerro Predicting proenvironmental behavior cross-nationally values, the theory of planned behavior, and value-belief-norm theory Environ. Behav. 38 4 2006 462 483 10.1177/0013916505286012
76. 2 emissions using the STIRPAT model in Guangdong province, China Appl. Energy 106 2013 65 71 10.1016/j.apenergy.2013.01.036
77. S.S. Alam, and M. Rashid Intention to use renewable energy: mediating role of attitude Energy Res. J. 3 2 2013 37
78. T. Mainieri, E.G. Barnett, T.R. Valdero, J.B. Unipan, and S. Oskamp Green buying: the influence of environmental concern on consumer behavior J. Soc. Psychol. 137 2 1997 189 204 10.1080/00224549709595430
79. C.M. Radecki, and J. Jaccard Perceptions of knowledge: actual knowledge and information search behavior J. Exp. Soc. Psychol. 31 1994 107 138
80. H.B. Truelove, and C. Parks Perceptions of behaviors that cause and mitigate global warming and intentions to perform these behaviors J. Environ. Psychol. 32 3 2012 246 259 10.1016/j.jenvp.2012.04.002
81. B. Gatersleben, L. Steg, and C. Vlek Measurement and determinants of environmentally significant consumer behaviour Environ. Behav. 34 3 2002 335 362 10.1177/0013916502034003004
82. F.G. Kaiser, and U. Fuhrer Ecological behavior's dependency on different forms of knowledge Appl. Psychol. 52 4 2003 598 613 10.1111/1464-0597.00153htt
83. K. Arkesteijn, and L. Oerlemans The early adoption of green power by Dutch households: an empirical exploration of factors influencing the early adoption of green electricity for domestic purposes Energy Policy 33 2 2005 183 196 10.1016/S0301-4215(03)00209-X
84. S. Bamberg, and G. Möser Twenty years after Hines, Hungerford, and Tomera: a new meta-analysis of psycho-social determinants of pro-environmental behaviour J. Environ. Psychol. 27 1 2007 14 25 10.1016/j.jenvp.2006.12.002
85. A.T. Ngo, G.E. West, and P.H. Calkins Determinants of environmentally responsible behaviours for greenhouse gas reduction Int. J. Consum. Stud. 33 2 2009 151 161 10.1111/j.1470-6431.2009.00763.x
86. S. Barr Strategies for sustainability: citizens and responsible environmental behaviour Area 35 3 2003 227 240 10.1111/1475-4762.00172
87. F.G. Kaiser, M. Ranney, T. Hartig, and P.A. Bowler Ecological behavior, environmental attitude, and feelings of responsibility for the environment Eur. Psychol. 4 2 1999 59 74 http://dx.doi.org.proxy.lib.utk.edu:90/10.1027//1016-9040.4.2.59
88. J.L. Meinhold, and A.J. Malkus Adolescent environmental behaviors: can knowledge, attitudes, and self-efficacy make a difference? Environ. Behav. 37 4 2005 511 532 10.1177/0013916504269665
89. N. Zografakis, E. Sifaki, M. Pagalou, G. Nikitaki, V. Psarakis, and K.P. Tsagarakis Assessment of public acceptance and willingness to pay for renewable energy sources in Crete Renew. Sustain. Energy Rev. 14 3 2010 1088 1095 10.1016/j.rser.2009.11.009
90. T. O'Garra, S. Mourato, and P. Pearson Investigating attitudes to hydrogen refuelling facilities and the social cost to local residents Energy Policy 36 6 2008 2074 2085 10.1016/j.enpol.2008.02.026
91. S. Salmela, and V. Varho Consumers in the green electricity market in Finland Energy Policy 34 18 2006 3669 3683 10.1016/j.enpol.2005.08.008
92. M. Siegrist, and G. Cvetkovich Perception of hazards: the role of social trust and knowledge Risk Anal. 20 5 2000 713 720 10.1111/0272-4332.205064
93. P. Wang, Q. Liu, and Y. Qi Factors influencing sustainable consumption behaviors: a survey of the rural residents in China J. Clean. Prod. 63 2014 152 165 10.1016/j.jclepro.2013.05.007
94. M. Qu, P. Ahponenb, L. Tahvanainena, D. Grittena, B. Mola-Yudegoa, and P. Pelkonen Chinese university students' knowledge and attitudes regarding forest bio-energy Renew. Sustain. Energy Rev. 15 8 2011 3649 3657
95. S.R. Porter Pros and cons of paper and electronic surveys S.R. Porter, Overcoming Survey Research Problems. New Directions for Institutional Research, No. 121 2004 Jossey-Bass San Francisco 91 98
96. K. Ercikan Translation effects in international assessments Int. J. Educ. Res. 29 1998 543 553
97. W. Abrahamse, and L. Steg How do socio-demographic and psychological factors relate to households' direct and indirect energy use and savings? J. Econ. Psychol. 30 5 2009 711 720
98. L.K. Muthén, and B.O. Muthén Mplus User's Guide: Statistical Analysis with Latent Variables 2010 Muthén & Muthén Los Angeles, CA
99. J.C. Anderson, and D.W. Gerbing Assumptions and comparative strengths of the two-step approach comment on Fornell and Yi Sociol. Methods Res. 20 3 1992 321 333 10.1177/0049124192020003002
100. T.A. Brown Confirmatory Factor Analysis for Applied Research 2014 Guilford Publications New York, NJ
101. C. Fornell, and D.F. Larcker Evaluating structural equation models with unobservable variables and measurement error J. Mark. Res. 18 1 1981 39 50
102. J.F. Hair, W.C. Black, B.J. Babin, and R.E. Anderson Multivariate Data Analysis: A Global Perspective 7th ed. 2010 Pearson Prentice Hall Publishing Upper Saddle River
103. R.E. Dunlap, K.D. Van Liere, A.G. Mertig, and R.E. Jones New trends in measuring environmental attitudes: measuring endorsement of the new ecological paradigm: a revised NEP scale J. Soc. Issues 56 3 2000 425 442
104. T. Kurz, M. Linden, and N. Sheehy Attitudinal and community influences on participation in new curbside recycling initiatives in Northern Ireland Environ. Behav. 39 3 2007 367 391
105. J. Pickett-Baker, and R. Ozaki Pro-environmental products: marketing influence on consumer purchase decision J. Consum. Mark. 25 5 2008 281 293
106. W. Poortinga, L. Steg, and C. Vlek Environmental risk concern and preferences for energy-saving measures Environ. Behav. 34 4 2002 455 478
107. P.C. Stern, T. Dietz, T.D. Abel, G.A. Guagnano, and L. Kalof A value-belief-norm theory of support for social movements: the case of environmentalism Hum. Ecol. Rev. 6 2 1999 81
108. I.E. Berger The demographics of recycling and the structure of environmental behavior Environ. Behav. 29 4 1997 515 531
109. C. Tobler, V.H. Visschers, and M. Seigrist Addressing climate change: determinants of consumers' willingness to act and to support policy measures J. Environ. Psychol. 32 2012 197 207
110. M.J. Kotchen, and M.R. Moore Private provision of environmental public goods: household participation in green-electricity programs J. Environ. Econ. Manage. 53 1 2007 1 16 10.1016/j.jeem.2006.06.003
111. B.K. Sovacool, and R.F. Hirsh Beyond batteries: an examination of the benefits and barriers to plug-in hybrid electric vehicles (PHEVs) and a vehicle-to-grid (V2G) transition Energy Policy 37 3 2009 1095 1103 10.1016/j.enpol.2008.10.005
112. C. Neighbors, C.M. Lee, M.A. Lewis, N. Fossos, and M.E. Larimer Are social norms the best predictor of outcomes among heavy-drinking college students? J. Stud. Alcohol Drugs 68 4 2007 556 565
113. R.P. Bagozzi, H. Baumgartner, R. Pieters, and M. Zeelenberg The role of emotions in goal-directed behavior S. Ratneshwar, D.G. Mick, C. Huffman, The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires 2000 Routledge New York, NJ 36 58
114. M.K. Lapinski, and R.N. Rimal An explication of social norms Commun. Theory 15 2 2005 127 147 10.1111/j.1468-2885.2005.tb00329.x
115. T. Green, and J. Peloza Finding the right shade of green: the effect of advertising appeal type on environmentally friendly consumption J. Advert. 43 2 2014 128 141 10.1080/00913367.2013.834805
116. Z. Tang, X. Chen, and J. Luo Determining socio-psychological drivers for rural household recycling behavior in developing countries: a case study from Wugan, Hunan, China Environ. Behav. 43 6 2011 848 877 10.1177/0013916510375681
117. J.I. De Groot, W. Abrahamse, and K. Jones Persuasive normative messages: the influence of injunctive and personal norms on using free plastic bags Sustainability 5 5 2013 1829 1844 10.3390/su5051829