Mobile Persuasion: Can Screen Size and Presentation Mode Make a Difference to Trust?

Human Communication Research

Volumn 42, Issue 1, 2016, Pages 45-70

  Kim, Ki Joon ^a   Sundar, S Shyam ^a,b  

^a Sungkyunkwan University   (South Korea)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Heuristic; Heuristic Systematic Model; MAIN Model; Mobile Advertising; Multidimensional Trust; Persuasion; Phantom Model Analysis; Presentation Mode; Screen Size

Indexed keywords

EID: 84958753651     PISSN: 03603989     EISSN: 14682958     Source Type: Journal    
DOI: 10.1111/hcre.12064     Document Type: Article

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67. rd Annual Conference of the International Communication Association, London, UK.
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