Mutuality: Critique and substitute for Belk’s “sharing”

Marketing Theory

Volumn 16, Issue 1, 2016, Pages 75-99

  Arnould, Eric J ^a   Rose, Alexander S ^b  

^a UNIVERSITY OF SOUTHERN DENMARK   (Denmark)

^b MURRAY STATE UNIVERSITY   (United States)

Author keywords

Anti utilitarian theory; consumer behavior; generalized exchange; gift giving; mutuality; resource circulation; sharing

Indexed keywords

EID: 84958177929     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593115572669     Document Type: Article

References (165)

1. N.Alter (2009) Donner et Prendre. La Coopération en Entreprise. Paris: Editions la Découverte.
2. P.F.Anderson (1986) ‘On Method in Consumer Research: A Critical Relativist Perspective’, Journal of Consumer Research13: 155–73.
3. C.S.AreniP.KieckerK.M.Palan (1998) ‘Is it Better to Give Than to Receive? Exploring Gender Differences in the Meaning of Memorable Gifts’, Psychology & Marketing15: 81–109.
4. L.Araujo (2007) ‘Markets, Market-making & Marketing’, Marketing Theory7(3): 211–26.
5. E.J.Arnould (1984) ‘Marketing and Social Reproduction in Zinder, Niger Republic’, in (eds) Households: Historical and Comparative Studies of the Domestic Domain, pp. 130–62. Berkeley: University of California Press.
6. E.J.Arnould (2008) ‘Service-dominant Logic and Resource Theory’, Journal of the Academy of Marketing Science36: 21–4.
7. E.J.ArnouldC.J.Thompson (2005) ‘Consumer culture theory (CCT): Twenty years of research’, Journal of consumer research31(4): 868–882.
8. E.J.ArnouldL.L.Price (1993) ‘River Magic: Extraordinary Experience and the Extended Service Encounter’, Journal of Consumer Research20: 24–45.
9. E.J.ArnouldL.L.Price (2006) ‘Market Oriented Ethnography Revisited’, Journal of Advertising Research46: 251–62.
10. E.J.ArnouldL.L.PriceA.Malshe (2006) ‘Toward a Cultural Resource-based Theory of the Customer’, in (eds) The New Dominant Logic in Marketing, pp. 91–104. Armonk: ME Sharpe.
11. S.AskegaardJ.T.Linnet (2011) ‘Towards an Epistemology of Consumer Culture Theory: Phenomenology and the Context of Context’, Marketing Theory11: 381–404.
12. D.Bajde (2013) ‘Consumer Culture Theory (re)visits Actor-network Theory: Flattening Consumption Studies’, Marketing Theory14: 227–42.
13. F.BardhiG.M.Eckhardt (2012) ‘Access-based Consumption: The Case of Car Sharing’, Journal of Consumer Research39: 881–98.
14. D.Baxter (2007) ‘Honor Thy Sister: Selfhood, Gender, and Agency in Palestinian Culture’, Anthropological Quarterly80: 737–75.
15. G.S.Becker (1981) Treatise on the Family. Cambridge: Harvard University Press.
16. R.W.Belk (1988) ‘Possessions and the Extended Self’, Journal of Consumer Research15(2): 139–68.
17. R.W.Belk (1989) ‘Materialism with the Modern U.S. Christmas’, in (ed.) Interpretive Consumer Research, pp. 75–104. Provo: Association for Consumer Research.
18. R.W.Belk (2007) ‘Why Not Share Rather than Own?’, Annals of the American Academy of Political and Social Science611(May): 126–40.
19. R.W.Belk (2010) ‘Sharing’, Journal of Consumer Research36: 715–34.
20. R.W.Belk (2013) ‘Extended Self in a Digital World’, Journal of Consumer Research40: 477–500.
21. R.W.BelkG.S.Coon (1993) ‘Gift Giving as Agapic Love: An Alternative to the Exchange Paradigm Based on Dating Experiences’, Journal of Consumer Research20: 393–417.
22. S.Bonsu (2011) ‘Neoliberalism and/in Consumer Research’, European Advances in Consumer Research9: 24–8.
23. R.BotsmanR.Rogers (2010) What’s Mine is Yours: The Rise of Collaborative Consumption. New York: HarperCollins.
24. P.Bourdieu (2000) Pascalian Meditations. (transl.). Palo Alto: Stanford University Press.
25. T.W.Bradford (2009) ‘Intergenerationally Gifted Asset Dispositions’, Journal of Consumer Research36: 93–111.
26. T.W.Bradford (n.d) Making Money Moral: Earmarks and the Singularization of Cash. South Bend: Department of Marketing, University of Notre Dame.
27. G.H.BrodyZ.Stoneman (1985) ‘Peer Imitation: An Examination of Status and Competence Hypothesis’, Journal of Genetic Psychology146: 161–70.
28. J.Butler (1999) Gender Trouble: Feminism and the Subversion of Identity. New York: Routledge.
29. A.Caillé (1994) ‘Don, Intérêt et Désintéressement’, Revue Européenne des Sciences Sociales32(99): 253–83.
30. A.Caillé (2000) Anthropologie du Don (Anthropology of the Gift). Paris: DDB.
31. J.Campbell (1949) The Hero with a Thousand Faces. Princeton: Princeton University Press.
32. B.CappelliniL.Parsons (2012) ‘Sharing the Meal: Food Consumption and Family Identity’, in (eds) Research in Consumer Behaviour, Vol. 14., pp. 109–128. Bingley: Emerald Publishing Group.
33. T.Caplow (1982) ‘Christmas Gifts and Kin Networks’, American Sociological Review47: 383–92.
34. T.Caplow (1984) ‘Rule Enforcement Without Visible Means: Christmas Gift Giving in Middletown’, American Journal of Sociology89: 1306–23.
35. M.Carboni (2008) ‘The Economics of Marriage: Dotal Strategies in Bologna in the Age of Catholic Reform’, The Sixteenth Century Journal39: 371–87.
36. S.Carlson (1988) ‘Family and Household in a Black Community in Southern Illinois’, International Journal of Sociology of the Family18: 203–13.
37. J.Carrier (1990) ‘Gifts in a World of Commodities: The Ideology of the Perfect Gift’, Social Analysis: The International Journal of Social and Cultural Practice29: 19–37.
38. J.Carrier (1991) ‘Gifts, Commodities, and Social Relations: A Maussian View of Exchange’, Sociological Forum6: 119–36.
39. D.Cheal (1996) ‘Gifts in Contemporary North America’, in (eds) Gift Giving: A Research Anthology, pp. 85–94. Bowling Green: Popular Press.
40. Y.Chen (2009) ‘Possession and Access: Consumer Desires and Value Perceptions Regarding Contemporary Art Collection and Exhibit Visits’, Journal of Consumer Research35: 925–40.
41. S.Cinotto (2006) ‘“Everyone Would be Around the Table”: American Family Mealtimes in Historical Perspective, 1850–1960’, New Directions for Child and Adolescent Development111: 17–34.
42. G.Clark (1989) ‘Money, Sex and Cooking: Manipulation of the Paid/Unpaid Boundary by Asante Market Women’, in (eds) The Social Economy of Consumption, pp. 323–48. Lanham: University Press of America.
43. E.Claverie (1979) ‘“L’honneur”: Une Société de Défis au XIXe Siècle’, Annales. Histoire, Sciences Sociales34: 744–59.
44. E.Claverie (1981) ‘L’« ousta »et le Notaire: Le Système de Dévolution Des Biens en Margeride Lozérienne au XIXe Siècle’, Ethnologie française, nouvelle série 11: 329–38.
45. A.CloseJ.MoulardK.Monroe (2011) ‘Establishing Human Brands: Determinants of Placement Success for First Faculty Positions in Marketing’, Journal of the Academy of Marketing Science39: 922–41.
46. S.CommuriJ.W.Gentry (2005) ‘Resource Allocation in Households with Women as Chief Wage Earners’, Journal of Consumer Research32: 185–95.
47. S.Coontz (1992) The Way We Never Were: American Families and the Nostalgia Trap. New York: Basic Books.
48. R.CostanzaR.D’ArgeR.DeGroot. (1987) ‘The Value of the World Ecosystem Services and Natural Capital’, Nature387: 253–60.
49. B.CovaD.DalliD.Zwick (2011) ‘Critical Perspectives on Consumers’ Role as ‘Producers’: Broadening the Debate on Value Co-creation in Marketing Processes’, Marketing Theory11: 231–41.
50. C.F.CurasiL.L.PriceE.J.Arnould (2004) ‘How Individuals’ Cherished Possessions Become Families’ Inalienable Wealth’, Journal of Consumer Research31: 609–22.
51. J.J.de JongE.de Bruijn (2013) ‘Innovation Lessons from 3-d Printing’, MIT Sloan Management Review54: 43–52.
52. P.DebC.OktenU.O.Osili (2010) ‘Giving to Family Versus Giving to the Community within and Across Generations’, Journal of Population Economics23: 1091–115.
53. J.Derrida (1992) Given Time, Counterfeit Money, Vol. 1. (transl.). Chicago: University of Chicago Press.
54. M.Douglas (1990) ‘Forward’, in (ed.) The Gift: The Form and Reason for Exchange in Archaic Societies by Marcel Mauss, pp. 9–23. London: Routledge.
55. W.DresslerS.W.HoeppnerB.J.Pitts (1985) ‘Household Structure in a Southern Black Community’, American Anthropologist, new series 87: 853–62.
56. P.Durrenberger (ed.) (1984) Chayanov, Peasants, and Economic Anthropology. New York: Academic Press.
57. The Economist. (2013) ‘All Eyes on the Sharing Economy’, URL (consulted March 9): http://www.economist.com/news/technology-quarterly/21572914-collaborativeconsumption-technology-makes-it-easier-people-rent-items
58. P.P.Ekeh (1974) Social Exchange Theory: The Two Traditions. Cambridge: Harvard University Press.
59. A.M.EppL.L.Price (2008) ‘Family Identity: A Framework of Identity Interplay in Consumption Practices’, Journal of Consumer Research35: 50–70.
60. A.M.EppL.L.Price (2010) ‘The Storied Life of Singularized Objects: Forces of Agency and Transformation’, Journal of Consumer Research36: 820–37.
61. T.H.EriksenF.S.Nielsen (2001) A History of Anthropology. London: Pluto Press.
62. A.Etzioni (1987) The Responsive Community (I and We). The American Sociologist18: 146–57.
63. E.FehrH.BernhardB.Rockenbach (2008) ‘Egalitarianism in Young Children’, Nature454(7208): 1079–83.
64. M.FelsonJ.L.Spaeth (1978) ‘Community Structure and Collaborative Consumption: A Routine Activity Approach’, The American Behavior Scientist21(4): 614–25.
65. M.Fournier (2006) Marcel Mauss: A Biography. Princeton: Princeton University Press.
66. J.G.Frazier (1890 [1950]) The Golden Bough: A Study in Magic and Religion. New York: Macmillan.
67. H.GeertzC.Geertz (1975) Kinship in Bali. Chicago: University of Chicago Press.
68. M.Giesler (2006) ‘Consumer Gift Systems’, Journal of Consumer Research33: 283–90.
69. M.Giesler (2008) ‘Conflict and Compromise: Drama in Marketplace Evolution’, Journal of Consumer Research34: 739–53.
70. T.Geron (2014) ‘Airbnb and the Unstoppable Rise of the Share Economy’, Forbes, URL (consulted): http://www.forbes.com/sites/tomiogeron/2013/01/23/airbnb-and-theunstoppable-rise-of-the-share-economy/
71. J.T.Godbout (1995) ‘La norme de justice dans les relations de parente’, L’année sociologique45(2): 351–70.
72. M.A.M.Gobble (2013) ‘The Rise of the User-manufacturer’, Research Technology Management56: 64–6.
73. J.T.GodboutA.Caillé (1992) L’esprit du Don. Montréal and Paris: Éditions La Découverte.
74. M.Godelier (1972) Rationality and Irrationality in Economics. (transl.). London and New York: Monthly Review Press.
75. M.Godelier (1999) The Enigma of the Gift. (transl). Chicago: University of Chicago Press.
76. C.GouldingA.ShankarR.Elliott (2002) ‘Working Weeks, Rave Weekends: Identity Fragmentation and the Emergence of New Communities’, Consumption, Markets and Culture5: 261–84.
77. A.W.Gouldner (1960) ‘The Norm of Reciprocity: A Preliminary Statement’, American Sociological Review25: 176–7.
78. D.Graeber (2001) Toward an Anthropological Theory of Value: The False Coin of Our Own Dreams. New York: Palgrave.
79. D.Graeber (2011) Debt. The First 5000 Years. Brooklyn: Melville Publishing.
80. M.Granovetter (1985) ‘Economic Action and Social Structure: The Problem of Embeddedness’, American Journal of Sociology91(3): 481–510.
81. D.J.Haraway (1991) Simians, Cyborgs, and Women: The Reinvention of Nature. London: Free Association.
82. M.Harris (1976) History and significance of the emic/etic distinction. Annual Review of Anthropology5, Palo Alto: Annual Reviews, pp.329–350.
83. J.R.Harris (1998) The Nurturance Assumption: Why Children Turn out the Way They Do. New York: Touchstone.
84. B.HartmannC.WiertzE.J.Arnould (2015) ‘Exploring Consumptive Moments of Value-Creating Practice in Online Community.’, Psychology and Marketing32(3): 319–340.
85. C.Heath (2013) The Dynamics of Auctions: Social Interaction and the Sale of Fine Art and Antiques. Cambridge and New York: Cambridge University Press.
86. H.HubertM.Mauss (1964 [1898]) Sacrifice: Its Nature and Functions. (transl.). Chicago: University of Chicago Press.
87. A.HumphreysM.Giesler (2007) ‘Tensions Between Access and Ownership in the Media Marketplace’, in (eds.) Advances in Consumer Research, Vol. 34, pp. 696–99. Provo: Association for Consumer Research.
88. L.Hyde (1983) The Gift: Imagination and the Erotic Life of Property. New York: Vintage.
89. H.Jenkins (2006) Convergence Culture: Where Old and New Media Collide. New York: NYU Press.
90. A.Joy (2001) ‘Gift Giving in Hong Kong and the Continuum of Social Ties’, Journal of Consumer Research28: 239–56.
91. B.Jussen (2009) ‘The King’s Two Bodies Today’, Representations106: 102–17.
92. I.Kopytoff (1986) ‘The Cultural Biography of Things’, in (ed.) The Social Life of Things: Commodities in Cultural Perspective, pp. 64–94. Cambridge: Cambridge University Press.
93. R.V.Kozinets (2002) ‘Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man’, Journal of Consumer Research29: 20–38.
94. K.Krippendorff (1993) ‘Major Metaphors of Communication and Some Constructivist Reflections on Their Use’, Cybernetics and Human Knowing2(1): 3–25.
95. G.Lakoff (1995) ‘Metaphor, Morality, and Politics, or, Why Conservatives have Left Liberals in the Dust’, Social Research62: 177–213.
96. C.P.LambertonR.L.Rose (2012) ‘When is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems’, Journal of Marketing76(4): 109–25.
97. J.LaveE.Wenger (1991) Situated Learning: Legitimate Peripheral Participation. Cambridge: Cambridge University Press.
98. E.R.Leach (1965) Political Systems of Highland Burma: A Study of Kachin Social Structure. Boston: Beacon Press.
99. J.W.LeachE.R.Leach (eds) (1983) The Kula: New Perspectives on Massim Exchange. Cambridge and New York: Cambridge University Press.
100. T.W.LeighC.PetersJ.Shelton (2006) ‘The Consumer Quest for Authenticity: The Multiplicity of Meanings within the MG Subculture of Consumption’, Journal of Academy of Marketing Science31(4): 1–13.
101. C.Levi-Strauss (1966 [1950]) ‘Introduction à L’oeuvre de Marcel Mauss’, in (ed.) Sociologie et anthropologie (3rd ed.). Paris: Editions PUF.
102. P.Levy (1967) Collective Intelligence: Mankind’s Emerging World in Cyberspace. Cambridge: Perseus.
103. H.Liebersohn (2010) The Return of the Gift: European History of a Global Idea. Cambridge: Cambridge University Press.
104. N.Llewellyn (2011) ‘The Gift in Interaction: A Study of ‘Picking-up the Bill’’, The British Journal of Sociology62(4): 718–38.
105. S.LoyalB.Barnes (2001) ‘“Agency” as a Red Herring in Social Theory’, Philosophy of the Social Sciences31: 507–25.
106. B.Malinowski (2013 [1922]) Argonauts of the Western Pacific. Long Grove: Waveland Press.
107. J.-S.Marcoux (2009) ‘Escaping the Gift Economy’, Journal of Consumer Research36: 671–85.
108. M.Marshall (1977) ‘The Nature of Nurture’, American Ethnologist4: 643–62.
109. M.Mauss (1990 [1924–1925]) The Gift, The Form and Reason for Exchange in Archaic Societies. London and New York: Routledge.
110. M.A.U.S.S. (1996) L’Obligation de Donner: la Découverte Sociologique Capitale de Marcel Mauss. Paris: La Découverte/M.A.U.S.S.
111. B.Mayhew (1980) ‘Structuralism Versus Individualism: Part 1, Shadowboxing in the Dark’, Social Forces59: 335–75.
112. J.H.McAlexanderJ.W.Schouten (1998) ‘Brandfests: Servicescapes for the Cultivation of Brand Equity’, in (ed.) Servicescapes: The Concept of Place in Contemporary Markets, pp. 377–402. Chicago: American Marketing Association.
113. G.McCracken (1988) ‘Lois Roget: Curatorial Consumer in a Modern World’, in Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities, pp. 44–56. Bloomington: Indiana University Press.
114. M.A.McGrathB.Englis (1996) ‘Intergenerational Gift Giving in Subcultural Wedding Celebrations: The Ritual Audience as Cash Cow’, in (eds) Gift Giving: A Research Anthology, pp. 123–43. Bowling Green: Popular Press.
115. M.A.McKean (1992) ‘Success on the Commons: A Comparative Examination of Institutions for Common Property Resource Management’, Journal of Theoretical Politics4: 247–82.
116. H.Memel-Fotê (1993) ‘La Fête de L’homme Riche Dans le Golfe de Guinée au Temps de L’esclavage, XVIIe-XIXe siècles (The rich man’s festival in the Gulf of Guinea during the slave trade, 17th-19th centuries)’, Cahiers d’Études Africaines33(131): 363–79.
117. D.G.MickM.Demoss (1990) ‘Self-gifts: Phenomenological Insights from Four Contexts’, Journal of Consumer Research17: 322–32.
118. D.Miller (1998) A Theory of Shopping. Ithaca: Cornell University Press.
119. A.M.MunizJrT.C.O’Guinn (2001) ‘Brand Community’, Journal of Consumer Research27: 412–32.
120. R.NettingR.Mc.C. (1981) Balancing on an Alp: Ecological Change and Continuity in a Swiss Mountain Community. Cambridge and New York: Cambridge University Press.
121. R.NettingR.Mc.C.R.R.WilkE.J.Arnould (eds) (1984) Households: Comparative and Historical Studies of the Domestic Group. Berkeley: University of California Press.
122. L.O’MalleyC.Tynan (1999) ‘The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation’, Journal of Marketing Management15: 587–602.
123. J.Overing (1989) ‘The Aesthetics of Production: The Sense of Community Among the Cubeo and Piaroa’, Dialectical Anthropology14(3): 159–75.
124. E.Ostrom (1990) Governing the Commons. The Evolution of Institutions for Collective Action. Cambridge: Cambridge University Press.
125. J.Owyang (2013) The Collaborative Economy. San Mateo: The Altimeter Group.
126. J.Parry (1989) ‘On the Moral Perils of Exchange’, in (eds) Money and the Morality of Exchange, pp. 64–93. Cambridge: Cambridge University Press.
127. J.ParryM.Bloch (eds) (1989) Money and the Morality of Exchange. Cambridge: Cambridge University Press.
128. J.Partanen (2006) ‘Spectacles of Sociability and Drunkenness: On Alcohol and Drinking in Japan’, Contemporary Drug Problems33: 177–204.
129. P.K.PiffM.W.KrausS.Côté. (2010) ‘Having Less, Giving More: The Influence of Social Class on Prosocial Behavior’, Journal of Personality and Social Psychology99: 771–84.
130. C.R.Plouffe (2008) ‘Examining ‘Peer-to-peer’ (P2P) Systems as Consumer-to-consumer (C2C) Exchange’, European Journal of Marketing42(11/12): 1179–202.
131. K.Polanyi (2001) The Great Transformation: The Political and Economic Origins of Our Time. 2nd ed. Boston: Beacon Press.
132. K.PolanyiC.M.ArensbergH.W.Pearson (eds) (1957) Trade and Market In The Early Empires; Economies in History and Theory. Glencoe: Free Press.
133. L.L.PriceE.J.Arnould (1999) ‘Commercial Friendships: Service Provider-client Relationships in Context’, Journal of Marketing63: 38–56.
134. L.L.PriceE.J.ArnouldC.F.Curasi (2000) ‘Older consumers’ disposition of special possessions’, Journal of Consumer Research27(2): 179–201.
135. C.Raasch (2011) ‘Product Development in Open Design Communities: A Process Perspective’, International Journal of Innovation and Technology Management8: 557–75.
136. M.S.RosenbaumJ.WardB.A.Walker. (2007) ‘A Cup of Coffee with a Dash of Love’, Journal of Service Research10: 43–59.
137. M.Sahlins (1972) ‘On the Sociology of Primitive Exchange’, in Stone Age Economics, pp. 185–238. Chicago: Aldine.
138. M.Sahlins (1976) Culture and Practical Reason. Chicago: Aldine.
139. M.Sahlins (1996) ‘The Sadness of Sweetness’, Current Anthropology37: 395–428.
140. M.Sahlins (2012) What Kinship Is—And Is Not. Chicago: University of Chicago Press.
141. H.J.SchauA.M.MuñizE.J.Arnould (2009) ‘How Brand Community Practices Create Value’, Journal of Marketing73: 30–51.
142. D.M.Schneider (1968) American Kinship: A Cultural Account. Englewood Cliffs: Prentice-Hall.
143. J.F.SherryJr (1983) ‘Gift Giving in Anthropological Perspective’, Journal of Consumer Research10: 157–68.
144. I.F.Silber (2009) ‘Bourdieu’s Gift to Gift Theory: An Unacknowledged Trajectory’, Sociological Theory27: 173–90.
145. D.Slater (2014) ‘Ambiguous Goods and Nebulous Things’, Journal of Consumer Behaviour13: 99–107.
146. C.W.Smith (1993) ‘Auctions: From Walras to the Real World’, in (ed.) Explorations in Economic Sociology, pp. 176–92. New York: Russell Sage Foundation.
147. G.Stemp-Morlock (2010) ‘Personal Fabrication’, Communications of the ACM53: 14–5.
148. G.W.Stocking (1992) The Ethnographer’s Magic and Other Essays in the History of Anthropology. Madison: University of Wisconsin Press.
149. A.Swidler (1986) ‘Culture in Action: Symbols and Strategies’, American Sociological Review51(2): 273–86.
150. J.E.TaylorJ.E.Norris (2000) ‘Sibling Relationships, Fairness, and Conflict Over Transfer of the Farm’, Family Relations49: 277–83.
151. G.Therborn (2004) Between Sex and Power: Family in the World, 1900–2000. London and New York: Routledge.
152. C.J.ThompsonE.ArnouldM.Giesler (2013) ‘Discursivity, Difference, and Disruption: Genealogical Reflections on the Consumer Culture Theory Heteroglossia’, Marketing Theory13: 149–74.
153. K.TianR.W.Belk (2005) ‘Extended Self and Possessions in the Workplace’, Journal of Consumer Research32: 297–310.
154. S.L.VargoR.F.Lusch (2004) ‘Evolving to a New Dominant Logic for Marketing’, Journal of Marketing68: 1–17.
155. S.L.VargoM.A.Akaka (2012) ‘Value Cocreation and Service Systems (re)Formation: A Service Ecosystems View’, Service Science4(3): 207–17.
156. M.K.WardS.M.Broniarczyk (2011) ‘It’s not Me, it’s You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness’, Journal of Consumer Research38: 164–81.
157. M.F.WeinbergerM.Wallendorf (2012) ‘Intracommunity Gifting at the Intersection of Contemporary Moral and Market Economies’, Journal of Consumer Research39: 74–92.
158. A.B.Weiner (1992) Inalienable Possessions: The Paradox of Keeping-While Giving. Berkeley: University of California Press.
159. E.Wenger (1998) Communities of Practice: Learning, Meaning, and Identity. Cambridge: Cambridge University Press.
160. R.WillerF.J.FlynnS.Zak (2012) ‘Structure, Identity, and Solidarity: A Comparative Field Study of Generalized and Direct Exchange’, Administrative Science Quarterly57: 119–55.
161. R.R.Wilk (ed) (1989) The Household Economy: Reconsidering the Domestic Mode of Production. Boulder: Westview Press.
162. R.R.Wilk (2010) ‘Power at the Table: Food Fights and Happy Meals’, Cultural Studies – Critical Methodologies10: 428–36.
163. G.Witherspoon (1975) Navajo Kinship and Marriage. Chicago: University of Chicago Press.
164. M.V.Wrenn (2012) ‘Agency, Identity, and the Great Crisis: A Veblenian Perspective’, Journal of Economic Issues66: 403–10.
165. M.Zeleny (2012) ‘High Technology and Barriers to Innovation: From Globalization to Relocalization’, International Journal of Information Technology and Decision Making11: 441–56.