Green helpfulness or fun? Influences of green perceived value on the green loyalty of users and non-users of public bikes

Transport Policy

Volumn 47, Issue , 2016, Pages 149-159

  Chen, Shang Yu ^a  

^a NATIONAL TAIPEI UNIVERSITY OF TECHNOLOGY   (Taiwan)

Author keywords

Green perceived value; Perceived fun to use; The modified technology acceptance model

Indexed keywords

CYCLE TRANSPORT; PERCEPTION; PUBLIC TRANSPORT; SUSTAINABILITY; SUSTAINABLE DEVELOPMENT; TRANSPORTATION POLICY; TRANSPORTATION TECHNOLOGY;

EID: 84957579824     PISSN: 0967070X     EISSN: 1879310X     Source Type: Journal    
DOI: 10.1016/j.tranpol.2016.01.014     Document Type: Article

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