Pricing personalized bundles: A new approach and an empirical study

Manufacturing and Service Operations Management

Volumn 18, Issue 1, 2016, Pages 51-68

  Xue, Zhengliang ^a   Wang, Zizhuo ^b   Ettl, Markus ^a  

^a IBM T J WATSON RESEARCH CENTER   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

Data analysis; Personalized bundle; Pricing; Utility model

Indexed keywords

DATA REDUCTION; PROBLEM SOLVING; SALES;

BOTTOM UP APPROACH; EMPIRICAL STUDIES; IMPORTANT FEATURES; INFORMATION TECHNOLOGY SERVICES; PERSONALIZED BUNDLE; PERSONALIZED PRODUCTS; REQUEST FOR QUOTES; UTILITY MODEL;

COSTS;

EID: 84956868790     PISSN: 15234614     EISSN: 15265498     Source Type: Journal    
DOI: 10.1287/msom.2015.0563     Document Type: Article

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