The design and pricing of bundles: A review of normative guidelines and practical approaches

Handbook of Pricing Research in Marketing

Volumn , Issue , 2009, Pages 232-257

  Venkatesh, R ^a   Mahajan, Vijay ^b  

^a UNIVERSITY OF PITTSBURGH   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77952396191     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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