Social media as a communication and marketing tool in tourism: an analysis of online activities from international key player DMO

Anatolia

Volumn 27, Issue 1, 2016, Pages 58-70

  Roque, Vitor ^a   Raposo, Rui ^b  

^a Polythecnic of Guarda   (Portugal)

^b UNIVERSITY OF AVEIRO   (Portugal)

Author keywords

Destination management organization; interaction; social media; Web 2.0

Indexed keywords

COMMUNICATION; MARKETING; SOCIAL MEDIA; TOURISM; TOURIST DESTINATION; WORLD WIDE WEB;

EID: 84953639640     PISSN: 13032917     EISSN: 21566909     Source Type: Journal    
DOI: 10.1080/13032917.2015.1083209     Document Type: Article

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