Designing a tool for service-dominant strategies using action design research

Service Business

Volumn 11, Issue 1, 2017, Pages 161-189

  Lüftenegger, Egon ^a   Comuzzi, Marco ^b   Grefen, Paul W P J ^a  

^a EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

^b CITY UNIVERSITY   (United Kingdom)

Author keywords

Action design research; Management tool; Service dominant business; Strategy

Indexed keywords

EID: 84952037589     PISSN: 18628516     EISSN: 18628508     Source Type: Journal    
DOI: 10.1007/s11628-015-0297-7     Document Type: Article

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