Correlates of in-store promotions for beer: Differential effects of market and product characteristics

Journal of Studies on Alcohol and Drugs

Volumn 68, Issue 2, 2007, Pages 220-227

  Bray, Jeremy W ^a   Loomis, Brett ^a   Engelen, Mark ^a  

^a RTI INTERNATIONAL   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ALCOHOL;

ADVERTIZING; AGE; ALCOHOL CONSUMPTION; ARTICLE; BEER; COST; ETHNIC GROUP; HUMAN; INCOME; MARKET; MARKETING; PACKAGING; POSTMARKETING SURVEILLANCE; PURCHASING; RACE; REGRESSION ANALYSIS; UNEMPLOYMENT; UNITED STATES; EMPLOYMENT; ETHNICITY; LIQUID; MALT;

EID: 33847198283     PISSN: 19371888     EISSN: 19384114     Source Type: Journal    
DOI: 10.15288/jsad.2007.68.220     Document Type: Article

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