Banning controversial sponsors: Understanding equilibrium outcomes when sports sponsorships are viewed as two-sided matches

Journal of Marketing Research

Volumn 52, Issue 5, 2015, Pages 593-615

  Yang, Yupin ^a   Goldfarb, Avi ^b  

^a SIMON FRASER UNIVERSITY   (Canada)

^b UNIVERSITY OF TORONTO   (Canada)

Author keywords

Advertising regulation; Equilibrium outcomes; Matching markets; Sponsorships; Sports marketing

Indexed keywords

EID: 84945131270     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1509/jmr.14.0225     Document Type: Article

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