The pitfall of nutrition facts label fluency: easier-to-process nutrition information enhances purchase intentions for unhealthy food products

Marketing Letters

Volumn 28, Issue 1, 2017, Pages 15-27

  Gomez, Pierrick ^a   Werle, Carolina O C ^b   Corneille, Olivier ^c  

^a NEOMA BUSINESS SCHOOL   (France)

^b GRENOBLE ECOLE DE MANAGEMENT   (France)

^c UNIVERSITÉ CATHOLIQUE DE LOUVAIN   (Belgium)

Author keywords

Disfluency; Food preferences; Metacognition; Nutrition labeling

Indexed keywords

EID: 84944936853     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-015-9397-3     Document Type: Article

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