The boomerang effect of mandatory sanitary messages to prevent obesity

Marketing Letters

Volumn 23, Issue 3, 2012, Pages 883-891

  Werle, Carolina O C ^a,b   Cuny, Caroline ^a  

^a GRENOBLE ECOLE DE MANAGEMENT   (France)

^b IAE de Grenoble   (France)

Author keywords

Food advertising; Health policy; Need for justification; Obesity prevention; Sanitary messages effectiveness

Indexed keywords

EID: 84864378099     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-012-9195-0     Document Type: Article

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